<div class="earcuposdescription"><div class="earcuposdescriptionnote"><p><span style="font-size: 11pt;">Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well being of our colleagues, customers and communities.</span></p><p><span style="font-size: 11pt;">We're hiring a Senior CRM Executive at Holland &amp; Barrett to lead the delivery of high impact CRM campaigns across email, app and push.</span></p><p><span style="font-size: 11pt;">This role exists to solve a real challenge. We need someone who can step in and confidently own CRM campaign delivery from day one across email, app and push. Experience with CRM automations would be an advantage, but our priority is finding someone who can execute high quality campaigns at pace.</span></p><p><span style="font-size: 11pt;">If you're someone who enjoys building, optimising and seeing the direct impact of your work, this is a genuinely high ownership role.</span></p><p><span style="font-size: 11pt;">This role will be offered on a fixed term basis (12 months).</span></p><p><span style="font-size: 11pt;">Based in Nuneaton, hybrid - 2 x office days per week</span></p><p style="margin: 0in; font-family: Calibri; font-size: 10.0pt;">&nbsp;</p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Role</div><div class="earcuposdescriptionnote"><ul><li style="font-size: 11pt;"><span style="font-size: 11pt;">Lead end to end CRM campaigns at pace, turning commercial objectives into customer led creative delivered seamlessly across email, app and push.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Support the delivery and optimisation of CRM automations and lifecycle journeys.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Drive advanced segmentation, targeting and personalisation using customer data, CDP integrations and dynamic content logic.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Own performance reporting and insight read outs, translating data into clear optimisation actions.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Proactively identify opportunities to improve automation coverage, scalability and campaign effectiveness.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Act as CRM SME in cross functional projects, representing the channel with confidence and clarity.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Support loyalty communications delivery and optimisation.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Champion best practice, mentor junior team members and uphold high QA and execution standards.</span></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Person</div><div class="earcuposdescriptionnote"><ul><li style="font-size: 11pt;"><span style="font-size: 11pt;">Proven experience in CRM, retention or lifecycle marketing, ideally within a multi channel retail or ecommerce environment.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Strong experience delivering end to end CRM campaigns.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Experience using an email service provider to execute CRM campaigns.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Strong analytical mindset with the ability to turn data into actionable insight.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Comfortable working autonomously, prioritising delivery and managing stakeholders.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Collaborative, proactive and passionate about customer first communication.</span></li></ul><h3>Desirable</h3><ul><li style="font-size: 11pt;"><span style="font-size: 11pt;">Experience using Braze or a similar ESP such as Dotdigital, Klaviyo or Salesforce Marketing Cloud.</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Experience building CRM automations and lifecycle journeys.</span></li><li><span style="font-size: 11pt;">Experience with CDP driven segmentation, dynamic content and personalisation</span></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">What we offer</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Our Benefits</strong>&nbsp;for this role include, but not limited to:</span></p><ul><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">H&amp;B Employee Discount - 25%</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Pension company&nbsp;contribution</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Exclusive&nbsp;benefits, free advice and savings from a range of retailers and providers</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">And many more!</span></li></ul><p><span style="font-size: 11pt;"><em><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&amp;B.&nbsp;</span><br></em></span></p></div></div><div class="earcuposdescription"><div class="earcu_posdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>Holland &amp; Barrett </em><em>does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland &amp; Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).&nbsp; &nbsp;#LI-HYBRID #LI-JK2</em></span></span></p></div></div>