USC is a high-street fashion chain owned by Frasers Group, selling menswear and womenswear with a focus on denim, trainers, and graphic styles. Brands include Levi’s, Calvin Klein, Vans, and SikSilk. Often located within Sports Direct or House of Fraser stores, USC bridges the gap between street fashion and mainstream retail. It plays a key role in the group’s strategy to attract trend-conscious shoppers through accessible, branded fashion.