Founded in 1849, House of Fraser was once a dominant UK department store chain. Acquired by Frasers Group in 2018, the brand has been restructured with many stores closing or being rebranded as Frasers. Remaining stores operate with a refreshed retail strategy, focusing on higher-end fashion and curated store layouts. House of Fraser remains a key nameplate in the group’s efforts to preserve heritage retail while adapting to changing consumer habits.