Founded in the early 2010s, New World Trading Company (NWTC) is a prominent UK bar and restaurant operator renowned for crafting immersive, themed venues with unique concepts such as The Botanist (25 sites), The Florist, The Smugglers Cove, The Trading House, and The Oast House. Each venue features distinctive design elements—from botanical décor and vintage antiques to nautical accents—paired with curated menus, innovative cocktails, fine wines, ales, live music, and private event spaces. Over the years, NWTC has grown rapidly, expanding its footprint to around 28 locations nationwide and earning recognition on the Sunday Times Fast Track 100. The group has also navigated recent financial challenges—closing underperforming sites and entering a company voluntary arrangement—to refocus on its core Botanist brand and ensure long-term resilience. NWTC emphasizes customer experience, collecting guest feedback to enhance service and atmosphere across its venues.