Victoria’s Secret in the United Kingdom represents the UK market presence of the global American lingerie and fashion retailer Victoria’s Secret & Co., headquartered in Reynoldsburg, Ohio. The brand is recognised worldwide for its diverse range of intimate apparel, sleepwear, swimwear, beauty products and accessories designed to appeal to women with fashion, comfort and confidence in mind. Victoria’s Secret expanded internationally in the 2000s and entered the UK market with standalone stores and airport boutiques, making its products available to British consumers both in physical locations and online. In 2020, a strategic partnership was agreed with Next plc to secure and operate Victoria’s Secret retail stores and support its UK and Ireland footprint, combining local retail expertise with the brand’s product portfolio. The UK presence supports omnichannel engagement, bringing signature collections, seasonal launches and a distinct brand experience to customers across the region.