Established in 1924 in London, Watches of Switzerland has grown into the UK's premier luxury watch retailer. The company operates over 200 showrooms across the UK, US, and Europe, including mono-brand boutiques in partnership with renowned brands such as Rolex, OMEGA, TAG Heuer, and Breitling. As part of the Watches of Switzerland Group, which includes Mappin & Webb and Goldsmiths, the retailer offers a curated selection of timepieces from leading luxury watchmakers. The company's commitment to excellence is reflected in its personalized customer service and its Xenia client experience program, which emphasizes knowing, delighting, and remembering each client. Headquartered in Braunstone, England, Watches of Switzerland continues to expand its global presence while maintaining its dedication to quality, craftsmanship, and customer satisfaction.