Threadology London Ltd is a British fashion and brand management company focused on transforming the formalwear and tailoring market for a new generation of consumers. Established in 2016 and headquartered in London, the company owns, develops, and manages a portfolio of menswear and tailoring brands, including Twisted Tailor, Without Prejudice, Shelby & Sons, Viggo, and licensed brands such as Gieves & Hawkes and Richard James Mayfair. Threadology combines creative design, sourcing, production, digital commerce, and retail partnerships to deliver contemporary tailoring that challenges traditional industry norms. The company produces its collections primarily in the UK and Europe, supporting quality craftsmanship and more sustainable supply chains. Through partnerships with major retailers and its own direct-to-consumer channels, Threadology has built a strong presence in the UK and international markets. Its mission is to modernise formalwear while preserving the heritage and craftsmanship associated with British tailoring.