Flannels is Frasers Group’s flagship luxury retail chain, featuring fashion, footwear, and beauty from world-renowned brands such as Balenciaga, Off-White, Gucci, and Moncler. The stores are sleek, modern, and immersive, targeting style-conscious consumers through experiential retail and influencer-led marketing. With both regional and flagship city locations, Flannels is central to the group’s elevation strategy, expanding its appeal among luxury shoppers.