Everlast Gyms is the fitness arm of Frasers Group, delivering affordable and inclusive training environments with state-of-the-art equipment, group exercise classes, and functional fitness spaces. With dozens of locations across the UK and growing, the chain supports Frasers Group’s expansion into the health and wellness sector. Many Everlast Gyms are co-located with Sports Direct and other group stores, offering cross-brand synergy. The gyms promote accessibility through flexible membership options and integrate Everlast’s athletic heritage into their branding and programming.