Founded in 1999, Jack Wills offers British-designed fashion that fuses heritage style with contemporary casualwear. Once a staple among UK university towns, the brand is now owned by Frasers Group, which acquired it in 2019. It sells a wide range of products, including coats, shirts, hoodies, and accessories for men and women. Frasers has repositioned Jack Wills through store refreshes and new collaborations, aiming to revive its relevance among Gen Z and young millennial shoppers.