Founded in 1993 and based in Dartford, Kent, Sports Directory is a dedicated supplier of sports equipment and PE resources to schools, universities, and sports clubs across the UK. With over 30 years’ experience, it specialises in educational sports supplies—from footballs and hoops to athletics equipment, gym kits, and accessories. The company prides itself on quality, safety adherence, and responsive service tailored to institutions’ needs. While it maintains a modest team of professionals, its commitment to usability and educational value has made it a trusted partner for PE departments and coaches nationwide. Sports Directory also offers rewards programs and efficient ordering processes, focusing on seamless delivery and customer support.