Established in London in 1999 by brothers Thomas and William Gatacre, Jellycat has become a globally recognized brand celebrated for its luxuriously soft and imaginative plush toys. The company is best known for its iconic Bashful Bunny and the quirky Amuseables line, which transforms everyday objects—like avocados, teapots, and tennis balls—into charming, huggable companions.

Jellycat releases new collections biannually, blending playful design with premium materials to create toys that resonate with both children and adults. Its products are available in over 80 countries and featured in prestigious retailers such as Selfridges and Harrods. ​

The brand's headquarters, Jellycat Studios, is located in the Westworks Building, 195 Wood Lane, London. Jellycat's commitment to quality and creativity has fostered a dedicated global fanbase, with some limited-edition items becoming highly sought-after collectibles.