Founded in 1984, Appleby Westward Group Limited is the designated SPAR wholesaler for South West England, covering areas from Chichester to Land’s End and up to Bristol and Salisbury. Based in Saltash, Cornwall, the company operates a comprehensive distribution network, serving over 300 SPAR stores, including more than 100 company-owned outlets. Beyond logistics, Appleby Westward provides extensive retail support services, such as store development funding, marketing programs, and interest-free loans to assist retailers in modernizing their stores. The company emphasizes community engagement through initiatives like the SPAR Community Cashback campaign and fundraising efforts for charities such as Marie Curie. With a strong focus on local partnerships and customer service, Appleby Westward plays a pivotal role in the convenience retail sector of the South West.