Sweaty Betty Limited is a London-based British activewear and lifestyle retailer founded in 1998 by Tamara and Simon Hill-Norton. The company focuses on designing and selling premium performance clothing and accessories for women, including leggings, sports bras, tops, outerwear and multifunctional pieces that combine technical fabrics with flattering, stylish silhouettes. With a strong emphasis on empowerment, inclusivity and community, Sweaty Betty aims to inspire women to enjoy movement in all its forms, whether in yoga, running, training or everyday life. Its UK retail footprint includes numerous boutiques and concessions, alongside a robust direct-to-consumer e-commerce presence. In 2021, the brand was acquired by American apparel group Wolverine Worldwide but continues to maintain its creative and operational roots in the United Kingdom. Sweaty Betty is recognised for its commitment to quality, innovation and female-first performance apparel.