<h3 dir="ltr">Ready to Lead Customer Engagement for an Heritage Retailer?</h3><p dir="ltr">Are you an ambitious CRM or Retention Specialist eager to own a high-impact, end-to-end customer strategy? Robert Dyas-a heritage retail brand with a modern omnichannel vision and part of the Theo Paphitis Retail Group-is seeking a high-energy CRM &amp; Loyalty Manager to transform customer lifetime value from our Head Office in Wimbledon.</p><p dir="ltr">If you bring 3+ years of experience in retail or consumer facing business, a sharp analytical focus, and a passion for personalised storytelling, this is your opportunity to step up, innovate our loyalty ecosystem, and drive game-changing commercial growth.</p><h3 dir="ltr">About the Role</h3><p dir="ltr">This is an exciting, hands-on role with full strategic ownership. You won't just analyse data-you’ll turn insight into action across every touchpoint, leading projects from initial spark and commercial planning through to automated campaign creation, execution, and continuous optimisation.</p><p dir="ltr">Working in a collaborative, team-oriented office environment in Wimbledon alongside the Head of Marketing, Commercial Director, and cross-functional teams (Trading, eCommerce, Retail, Insights), you will lead the planning and delivery of all customer email communications and maximise the lifetime value of our loyalty proposition.</p><h3 dir="ltr">Key Responsibilities</h3><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">End-to-End Campaign Creation: Design, segment, copywrite, and deploy engaging broadcast, lifecycle, and triggered multi-channel campaigns.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Roadmap &amp; Planning: Translate strategic direction into actionable annual, monthly, and weekly CRM and loyalty plans aligned with our marketing calendar.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Loyalty Innovation &amp; Growth: Expand member recruitment and engagement across web, app, and our vibrant network of 92 UK stores.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Personalised Customer Journeys: Build dynamic automated workflows and smart segmentation to maximise retention, repeat purchases, and lifetime value.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Platform Management: Own the day-to-day operation and expansion of our CRM platform (e.g., Ometria) and manage key agency and supplier relationships.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Performance &amp; Insights: Track weekly/monthly commercial metrics (incremental sales, margin, retention), turning data into actionable insights and continuous optimisations.</p></li></ul><h3 dir="ltr">What We Would Like to See in You</h3><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">3+ years’ hands-on experience in CRM, Loyalty, Retention, or Lifecycle Marketing within a retail or consumer-facing business.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Proven track record in campaign creation, automated customer journeys, segmentation, and personalisation.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Experience working with customer loyalty programs and driving member engagement/recruitment.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Proficiency with customer data and communication platforms (ideally Ometria or similar).</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Strong commercial and analytical skills with the ability to turn transactional data into customer growth strategies.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">A creative mindset with compelling copywriting skills and a proactive, test-and-learn attitude.</p></li></ul><h3 dir="ltr">Why Robert Dyas?</h3><ul><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Competitive Benefits: 26 days annual leave (+ bank holidays), bonus incentives, pension scheme, and life assurance.</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Generous Colleague Discount: Outstanding discounts across all Theo Paphitis Retail Group brands (Robert Dyas, Ryman, Boux Avenue, London Graphic Centre).</p></li><li dir="ltr" aria-level="1"><p dir="ltr" role="presentation">Culture &amp; Development: Collaborative Wimbledon office, regular sample sales, social events, wellness programmes, and continuous learning and development opportunities.</p></li></ul><p dir="ltr">Ready to shape the future of loyalty at Robert Dyas? Apply today and let’s grow together!</p><p>&nbsp;</p>