<h3 class="theme-panel-header text-2xl pb-6 theme-vacancy-section-title">About the role</h3><p>You will be responsible for creating and implementing a bold and compelling media strategy for Brand media and media partnerships for Matalan. You will focus on delivering a media strategy that drives awareness &amp; consideration for the brand working collaboratively with wider marketing and digital stakeholders to ensure we have a cohesive full funnel exciting plan that puts the customer at the heart of everything we do.&nbsp;</p><p><strong>Key Responsibilities</strong></p><ul><li>Responsible for the planning and articulation of the Brand Media strategy to demonstrate how our brand spend will be invested and what that will return.</li><li>Responsible for the optimisation, coordination, booking &amp; delivery of brand media, including paid partnerships via the agency.&nbsp;</li><li>Responsible for the management &amp; usage of strategic paid partnerships</li><li>Responsible for the management &amp; delivery of media audits.</li><li>Accountable for the use of econometric data, brand equity models &amp; sales data to make decisions, optimise campaigns &amp; plan future strategies across brand media, including paid partnerships.</li><li>Understand brand performance results &amp;creative effectiveness of media.</li><li>Responsible for sharing of competitor analysis to help the business understand market.</li><li>Responsible for planning, managing and reporting on the brand media budget&nbsp;</li></ul><p><strong>Team Development:</strong></p><ul><li>Nurture a creative environment where innovation is valued&nbsp;</li><li>Manage external partners to deliver a distinctive, ownable brand presence&nbsp;</li><li>Champion expert and up to date knowledge of the media landscape driving education through the business&nbsp;</li><li>Identify the tools required to ensure the team are equipped to drive efficiencies and maximise budgets</li></ul><p><strong>Innovation and Continuous Improvement:</strong></p><ul><li>Staying updated on industry trends, competitor activities, and best practices</li><li>Play a consultative role to the wider brand team always challenging the status quo and bringing innovation to all campaigns</li></ul><div class="absolute bottom-2 right-2"><button onclick="scrollToTop()" class="theme-primary p-2 rounded-lg flex"> <i translate="no" class="material-symbols-outlined"> arrow_upward </i> </button></div>