<h3 class="theme-panel-header text-2xl pb-6 theme-vacancy-section-title">About the role</h3><p>Based out of either our Liverpool or London office, you will be responsible for shaping how influencers engage with our brand, you will lead and inspire your team to champion our ambition in transforming our reputation as a style destination amongst the media, influencers and tastemakers</p><p><strong>Key Responsibilities</strong></p><p><strong>Create, lead and execute our influencers strategy:&nbsp;</strong></p><ul><li>Lead the relationships for Matalan with influencers through proactive storytelling around our products and partnerships.&nbsp;</li><li>Work hand in hand with our social &amp; influencers team to identify key influencers/ambassadors, at the micro/mid and macro levels to tell the Matalan story&nbsp;</li><li>Build meaningful relationships with influencers and taste makers to create momentum for the brand as a style destination, including thought leadership platforms highlighting our new strategy of everyday style, quality and value&nbsp;<strong><br></strong></li></ul><p><strong>Strategic planning:</strong></p><ul><li>Develop and a execute a Influencers strategy that elevates Matalan’s position as a leading value fashion retailer.&nbsp;</li><li>Build process working closely with our product teams to bring a consistent flow of product to relevant influencers to ensure we are part of the cultural conversation&nbsp;</li><li>Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for influencers&nbsp;</li><li>Work closely with the PR manager on&nbsp; the strategy and execution of experiential marketing initiatives, ensuring brand activations, event and in-store experiences enhance customer engagement and strengthen our brand position, by bringing the right talent to them.&nbsp;</li><li>Work closely with the PR manager to optimise the attendance of key influencers to our press events<strong><br></strong></li></ul><p><strong>Team Development:</strong></p><ul><li>Lead and inspire your team, fostering a culture of creativity, agility, and accountability.</li><li>Ensure your team works closely and in full collaboration with the wider social and and PR team</li><li>Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI-driven collaborations while maintaining cost efficiency</li></ul><div class="absolute bottom-2 right-2"><button onclick="scrollToTop()" class="theme-primary p-2 rounded-lg flex"> <i translate="no" class="material-symbols-outlined"> arrow_upward </i> </button></div>