<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><div><span style="font-size: 8pt;"><strong data-end="295" data-start="223" data-olk-copy-source="MessageBody">Head of TikTok | Consumer Brand | Manchester | £Competitive + Bonus</strong></span></div><p data-end="443" data-start="297"><span style="font-size: 8pt;">Fiercely entrepreneurial, culturally fluent, and quietly redefining what modern retail actually looks like. We are partnering with a hig growth, digitally led consumer brand that is scaling rapidly across social commerce and direct-to-consumer channels.</span></p><p data-end="670" data-start="445"><span style="font-size: 8pt;">This is a unique opportunity for a <strong data-end="498" data-start="480">Head of TikTok</strong> to take full ownership of one of the most commercially important channels in the business, driving revenue, shaping strategy and building a best-in-class TikTok ecosystem.</span></p><p data-end="898" data-start="672"><span style="font-size: 8pt;">The <strong data-end="694" data-start="676">Head of TikTok</strong> will sit within a senior leadership team, with full accountability for performance, content direction and creator strategy across TikTok Shop and the wider platform. </span></p><h3 data-end="921" data-start="905" data-section-id="mnykyz"><span style="font-size: 8pt;">The <strong data-end="945" data-start="927">Head of TikTok</strong> will lead the end-to-end TikTok strategy, combining content, commerce and performance marketing to deliver measurable growth.</span></h3><p data-end="1220" data-start="1073"><span style="font-size: 8pt;">This role requires a strong commercial mindset alongside a deep understanding of platform trends, creator ecosystems and social commerce mechanics.</span></p><h3 data-end="1255" data-start="1227" data-section-id="165gfiz"><span style="font-size: 8pt;"><strong data-end="1255" data-start="1231">Key Responsibilities</strong></span></h3><ul class="xMailOutline"><li><span style="font-size: 8pt;">Own commercial performance across TikTok Shop, including revenue, profitability and return on investment</span></li><li><span style="font-size: 8pt;">Lead paid and organic TikTok strategy, ensuring scalable and efficient growth</span></li><li><span style="font-size: 8pt;">Drive campaign planning and execution across key product launches and trading moments</span></li><li><span style="font-size: 8pt;">Optimise TikTok Shop performance, including merchandising, catalogue quality and customer journey</span></li><li><span style="font-size: 8pt;">Develop and execute a high-impact creator and partnership strategy</span></li><li><span style="font-size: 8pt;">Build strong relationships with agencies and platform partners to unlock growth opportunities</span></li><li><span style="font-size: 8pt;">Stay ahead of platform trends, identifying new features and formats to drive engagement and conversion</span></li><li><span style="font-size: 8pt;">Lead TikTok Live strategy, maximising performance across live commerce activity</span></li><li><span style="font-size: 8pt;">Manage and develop a high-performing team, setting clear objectives and performance standards</span></li><li><span style="font-size: 8pt;">Collaborate cross-functionally with marketing, trading and creative teams to deliver aligned campaigns</span></li></ul><h3 data-end="2217" data-start="2200" data-section-id="v9zrqg"><span style="font-size: 8pt;"><strong data-end="2217" data-start="2204">About You</strong></span></h3><ul class="xMailOutline"><li><span style="font-size: 8pt;">Proven experience leading TikTok Shop or social commerce performance at scale</span></li><li><span style="font-size: 8pt;">Strong commercial understanding of revenue, margin and performance metrics</span></li><li><span style="font-size: 8pt;">Experience managing paid social budgets and driving measurable ROI</span></li><li><span style="font-size: 8pt;">Deep understanding of creator and influencer ecosystems</span></li><li><span style="font-size: 8pt;">Data-led approach with the ability to turn insight into action</span></li><li><span style="font-size: 8pt;">Confident leading teams and influencing stakeholders across the business</span></li><li><span style="font-size: 8pt;">Highly adaptable with the ability to operate at pace and respond to platform evolution</span></li></ul><h3 data-end="2761" data-start="2744" data-section-id="skuhf8"><span style="font-size: 8pt;"><strong data-end="2761" data-start="2748">Why Apply</strong></span></h3><ul class="x_MailOutline"><li><span style="font-size: 8pt;">Join a brand where TikTok is a core revenue channel, not an add-on</span></li><li><span style="font-size: 8pt;">Take full ownership of a high-impact, high-visibility function</span></li><li><span style="font-size: 8pt;">Work within a business that is investing heavily in social commerce and innovation</span></li><li><span style="font-size: 8pt;">Clear opportunity to shape strategy and build a team as the business scales</span></li><li><span style="font-size: 8pt;">Competitive salary and benefits package</span></li></ul><div><span style="font-size: 8pt;">Apply today to find out more!</span></div><div> </div><div><span style="font-size: 8pt;">BH35742</span></div></dd>