<!-- Introduction --><div class="feature-text"><h2>About the job</h2><p style="font-family:Calibri, sans-serif;font-size:11pt;margin:0cm;background:#FFFFFF;padding:5px 0px;"><strong style="font-weight:700;"><span style="font-family:'Segoe UI', sans-serif;color:rgb(65,65,65);">Cardfactory-Customer Loyalty Manager-Wakefield-£46,000-50,000</span></strong></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:normal;background:#FFFFFF;padding:5px 0px;"><span style="font-size:14px;font-family:'Segoe UI', sans-serif;color:rgb(65,65,65);">&nbsp;</span><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">At cardfactory, we’re passionate about helping customers celebrate life’s big moments (and the little ones too!) without breaking the bank. The more we inspire people to celebrate, the more they come back to us – which is why we want to show our customers how much they mean to us. &nbsp;This customer‑first mind-set is at the heart of this brand‑new role.&nbsp;</span></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">As our new Customer Loyalty Manager, you’ll be the mastermind behind our loyalty programme – creating it, launching it, growing it, and ultimately turning happy shoppers into cardfactory superfans for life.</span></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">This role is available on a 12 month fixed term contract basis.</span></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><em><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">Please note, this is a hybrid role with 2 days per week in our Wakefield.</span></em></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><span style="font-family:Calibri;color:rgb(65,65,65);">&nbsp;</span></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><strong style="font-weight:700;"><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">What you’ll do</span></strong><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">&nbsp;</span></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">You’ll take full ownership of the cardfactory loyalty proposition, ensuring it stays relevant to our customers and true to the brand, while driving long‑term customer value growth. This includes shaping the loyalty strategy and translating it into impactful initiatives, as well as leading the development, pilot and launch of the loyalty programme.&nbsp;</span></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">You’ll head up all customer‑focused workstreams – from identity and campaigns to the overall marketing approach – while acting as the loyalty expert for cross‑functional teams covering technology, reporting and retail processes. Alongside this, you’ll work closely with Store Marketing and key stakeholders to drive customer recruitment, manage the day‑to‑day operation of the programme, and deliver engaging CRM communications that keep customers coming back. Insight and performance will be at the core of your approach, with clear measurement, reporting and sharing of learnings to continually optimise the programme.</span></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">&nbsp;</span></p><p style="margin:0cm 0cm 0.0001pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:15pt;background:#FFFFFF;padding:5px 0px;"><strong style="font-weight:700;"><span style="font-family:Arial, sans-serif;color:rgb(65,65,65);">What you’ll bring</span></strong></p><ul style="margin-bottom:0cm;margin-top:0px;"><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(65,65,65);line-height:normal;background:#FFFFFF;"><span style="font-family:Arial, sans-serif;display:unset;">Proven experience in designing and operating loyalty programmes in a retail environment</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(65,65,65);line-height:normal;background:#FFFFFF;"><span style="font-family:Arial, sans-serif;display:unset;">Strong strategic thinker and ability to solve complex customer problems in a structured way</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(65,65,65);line-height:normal;background:#FFFFFF;"><span style="font-family:Arial, sans-serif;display:unset;">Data driven and analytically minded – with a deep understanding of customer behaviour, segmentation and trigger-based loyalty campaigns</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(65,65,65);line-height:normal;background:#FFFFFF;"><span style="font-family:Arial, sans-serif;display:unset;">Strong understanding of CRM platforms, Analytics tools and Loyalty Management solutions</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(65,65,65);line-height:normal;background:#FFFFFF;"><span style="font-family:Arial, sans-serif;display:unset;">Fluent in using customer insight and data to identify loyalty opportunities and develop loyalty initiatives</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(65,65,65);line-height:normal;background:#FFFFFF;"><span style="font-family:Arial, sans-serif;display:unset;">Strong communicator and ability to influence and collaborate with digital, commercial, marketing, finance and retail teams</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(65,65,65);line-height:normal;background:#FFFFFF;"><span style="font-family:Arial, sans-serif;display:unset;">Some people leadership and team management experience</span></li><li style="margin:0cm 0cm 8pt;font-size:11pt;font-family:Calibri, sans-serif;color:rgb(65,65,65);line-height:normal;background:#FFFFFF;"><span style="font-family:Arial, sans-serif;display:unset;">Budget management experience and familiarity of margin management in the context of loyalty</span></li></ul><p style="margin:0cm 0cm 8pt;font-family:Calibri, sans-serif;font-size:11pt;line-height:normal;vertical-align:baseline;padding:5px 0px;"><span style="font-family:Arial, sans-serif;">#priorityindeednr&nbsp;</span></p></div><!-- Apply Button --><a href="https://careers.cfjobs.co.uk/members/?j=31793&amp;lang=en&amp;" class="btn btn-apply apply_bottom">Apply<i class="fas fa-chevron-right" aria-hidden="true"></i></a>