<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><h3 data-section-id="adlr8d" data-start="125" data-end="159"><strong data-start="129" data-end="157">Senior Marketing Manager</strong></h3><p data-start="160" data-end="230"><strong data-start="160" data-end="205">Central London | Up to £70,000 + Benefits</strong><br data-start="205" data-end="208"> <strong data-start="208" data-end="230">Hospitality Sector</strong></p><p data-start="232" data-end="382">Zachary Daniels is proud to be partnering with a globally recognised restaurant group to recruit a <strong data-start="331" data-end="359">Senior Marketing Manager</strong> for their London team.</p><p data-start="384" data-end="682">This is a high-impact role reporting into the Head of Marketing, where you'll take ownership of a key marketing channel across a portfolio of well-loved brands and locations. You'll be at the forefront of driving commercial performance, strengthening brand presence, and enhancing guest engagement.</p><p data-start="684" data-end="863">Working cross-functionally with teams across Marketing, Digital, Social, CRM and Operations, you'll help shape strategic direction while delivering standout, integrated campaigns.</p><h3 data-section-id="1iaq00q" data-start="870" data-end="898"><strong data-start="874" data-end="898">What You'll Be Doing</strong></h3><p data-start="900" data-end="920"><strong data-start="900" data-end="920">Strategy &amp; Brand</strong></p><ul data-start="921" data-end="1153"><li data-section-id="qvfbhd" data-start="921" data-end="991">Develop and lead channel strategy aligned to commercial objectives</li><li data-section-id="1je3si5" data-start="992" data-end="1070">Ensure a consistent and compelling brand experience across all touchpoints</li><li data-section-id="nhuugz" data-start="1071" data-end="1153">Support key initiatives including menu launches, pricing and value positioning</li></ul><p data-start="1155" data-end="1180"><strong data-start="1155" data-end="1180">Campaigns &amp; Execution</strong></p><ul data-start="1181" data-end="1413"><li data-section-id="18uhz64" data-start="1181" data-end="1247">Plan and deliver end-to-end, multi-channel marketing campaigns</li><li data-section-id="1jttixs" data-start="1248" data-end="1328">Own the marketing calendar, aligning activity with wider business priorities</li><li data-section-id="dhr80m" data-start="1329" data-end="1413">Collaborate closely with Digital, CRM and Operations teams for seamless delivery</li></ul><p data-start="1415" data-end="1436"><strong data-start="1415" data-end="1436">Performance &amp; CRM</strong></p><ul data-start="1437" data-end="1649"><li data-section-id="bs8w3r" data-start="1437" data-end="1505">Take ownership of channel performance across all owned platforms</li><li data-section-id="1jqgxr3" data-start="1506" data-end="1580">Work with data and CRM teams to drive segmentation and personalisation</li><li data-section-id="zaeqvw" data-start="1581" data-end="1649">Set KPIs, analyse performance and continuously optimise activity</li></ul><p data-start="1651" data-end="1686"><strong data-start="1651" data-end="1686">Partnerships &amp; Local Activation</strong></p><ul data-start="1687" data-end="1838"><li data-section-id="erkb1i" data-start="1687" data-end="1759">Lead partnerships, brand activations and local marketing initiatives</li><li data-section-id="w337vz" data-start="1760" data-end="1838">Ensure all activity is commercially focused and aligned to brand standards</li></ul><p data-start="1840" data-end="1879"><strong data-start="1840" data-end="1879">Leadership &amp; Stakeholder Management</strong></p><ul data-start="1880" data-end="2006"><li data-section-id="1r69ytt" data-start="1880" data-end="1954">Act as a senior voice across the business and manage external agencies</li><li data-section-id="s6c051" data-start="1955" data-end="2006">Support, mentor and develop junior team members</li></ul><p data-start="2008" data-end="2022"><strong data-start="2008" data-end="2022">Governance</strong></p><ul data-start="2023" data-end="2098"><li data-section-id="6zk9f9" data-start="2023" data-end="2098">Manage budgets, forecasting and reporting with a strong commercial lens</li></ul><h3 data-section-id="1hr9x9o" data-start="2105" data-end="2135"><strong data-start="2109" data-end="2135">What We're Looking For</strong></h3><ul data-start="2136" data-end="2566"><li data-section-id="lflx17" data-start="2136" data-end="2250">Proven experience in a senior marketing role within hospitality, retail, leisure or multi-site consumer brands</li><li data-section-id="189i20p" data-start="2251" data-end="2334">A strong track record of delivering commercially impactful marketing strategies</li><li data-section-id="1hlweds" data-start="2335" data-end="2423">Expertise across integrated campaigns, CRM, owned channels and performance marketing</li><li data-section-id="1pgn769" data-start="2424" data-end="2511">Confident stakeholder manager with experience leading agencies and complex projects</li><li data-section-id="xvhvkw" data-start="2512" data-end="2566">Highly commercial, data-driven and results focused</li></ul><h3 data-section-id="v9zrqg" data-start="2573" data-end="2590"><strong data-start="2577" data-end="2590">About You</strong></h3><ul data-start="2591" data-end="2888"><li data-section-id="3i2nzc" data-start="2591" data-end="2638">Strategic thinker who enjoys being hands-on</li><li data-section-id="1cvcsl0" data-start="2639" data-end="2693">Clear, confident communicator with sound judgement</li><li data-section-id="h6expb" data-start="2694" data-end="2750">Collaborative leader who builds strong relationships</li><li data-section-id="1izcqqm" data-start="2751" data-end="2817">Proactive, resilient and adaptable in a fast-paced environment</li><li data-section-id="1qg26nb" data-start="2818" data-end="2888">Passionate about brand, customer experience and measurable results</li></ul><p data-start="2895" data-end="3082">This is an exciting opportunity to join a globally recognised hospitality brand during a period of growth and new site openings. Opportunities like this don't stay on the market for long.</p><p data-start="3084" data-end="3117"><strong data-start="3084" data-end="3117">Apply today to find out more.</strong></p><p data-start="3119" data-end="3139"><em data-start="3119" data-end="3139">Reference: BH35775</em></p></dd>