<div class="earcuposdescription"><div class="earcuposdescriptionnote"><h2><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Location &amp; working arrangement</span></h2><p><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Nuneaton, UK | Full-time | Hybrid working</span></p><p><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">We offer hybrid working, with an expectation that you'll be present at our Nuneaton Hub a minimum of 2 days per week, typically Monday and Tuesday</span></p><h2><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Intro</span></h2><p><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">At Holland &amp; Barrett, we're helping people take control of their health and wellness through our Back Your Body proposition, making wellness more personal, proactive and accessible for every body.</span></p><p><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">We're now looking for a commercially driven Senior CRM Manager to lead the next phase of our CRM growth. This is a high-impact role for someone who knows how to turn customer insight, data and technology into meaningful commercial results.</span></p><p><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">You'll play a critical role in shaping how we engage millions of customers across email, push, in-app and personalised digital experiences, balancing short-term trading performance with long-term customer value and loyalty growth.</span></p><p><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">This is an opportunity to influence both digital and store performance, shape future CRM capability and help build a more personalised wellness experience for our customers.</span></p><p style="margin: 0in; font-family: Calibri; font-size: 10.0pt;">&nbsp;</p><p style="margin: 0in; font-family: Calibri; font-size: 10.0pt;">&nbsp;</p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Role:</div><div class="earcuposdescriptionnote"><ul><li style="font-size: 11pt; font-family: 'open sans', sans-serif;"><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Define and lead the CRM strategy to drive revenue, retention and customer lifetime value</span></li><li style="font-size: 11pt; font-family: 'open sans', sans-serif;"><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Own weekly CRM trading performance, identifying opportunities to increase engagement, conversion and frequency</span></li><li style="font-size: 11pt; font-family: 'open sans', sans-serif;"><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Lead best-in-class CRM execution across email, push notifications, in-app messaging and personalised web experiences</span></li><li style="font-size: 11pt; font-family: 'open sans', sans-serif;"><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Use customer insight and segmentation to deliver more relevant, personalised customer journeys</span></li><li style="font-size: 11pt; font-family: 'open sans', sans-serif;"><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Partner closely with Loyalty, Trading, Ecommerce, Analytics, Tech and Digital teams to unlock growth opportunities</span></li><li style="font-size: 11pt; font-family: 'open sans', sans-serif;"><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Drive smarter use of CRM and marketing technology, including Braze, CDP capabilities, AI and personalisation tools</span></li><li style="font-size: 11pt; font-family: 'open sans', sans-serif;"><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Balance fast-paced commercial delivery with longer-term CRM strategy and automation opportunities</span></li><li style="font-family: 'open sans', sans-serif;"><span style="font-size: 11pt; font-family: 'open sans', sans-serif;">Lead, coach and develop a high-performing CRM team, creating a culture of pace, accountability and continuous improvement</span></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Person:</div><div class="earcuposdescriptionnote"><ul><li style="font-size: 11pt;"><span style="font-size: 11pt;">Proven CRM leadership experience within a fast-paced retail or ecommerce environment</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Proven experience owning and delivering against weekly CRM revenue targets within a fast-paced retail or ecommerce business</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Experience building CRM plans that drive both commercial performance and customer engagement</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Hands-on experience with Braze or similar CRM platforms, alongside customer data platforms (CDPs)</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Strong understanding of segmentation, lifecycle marketing and personalised customer journeys</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Experience working cross-functionally with analytics, digital, loyalty and trading teams</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">A data-led mindset with the ability to turn insight into action quickly</span></li><li style="font-size: 11pt;"><span style="font-size: 11pt;">Experience managing and developing teams, with a collaborative and positive leadership style</span></li><li><span style="font-size: 11pt;">Curiosity around emerging technologies, including the use of AI to improve decision-making and efficiency</span></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 10pt;"><strong>WHAT WE OFFER:</strong></span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 10pt;"><strong>Reward:</strong></span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Annual Bonus of up to 10%</span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 10pt;"><strong>Wellbeing &amp; Lifestyle Benefits</strong>&nbsp;</span></p><ul><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Health Cash Plan&nbsp;&nbsp;</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Private Medical Healthcare</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Life Assurance&nbsp;</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Private Virtual GP&nbsp;</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">FREE at-home blood test kit&nbsp;</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Holiday Purchase option&nbsp;</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Pension Contribution&nbsp;</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Access to ‘Wellhub' with gyms, studios and wellbeing apps&nbsp;</span></li></ul><p><span style="font-family: 'open sans', sans-serif; font-size: 10pt;"><strong>Discounts &amp; Savings</strong>&nbsp;</span></p><ul><li>25% Colleague Discount with FREE Standard Delivery&nbsp;</li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Exclusive Discounts from a wide range of partners&nbsp;</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">£/€50 Annual Product Allowance to spend in store&nbsp;</span></li></ul><p><span style="font-family: 'open sans', sans-serif; font-size: 10pt;"><strong>Learning &amp; Development</strong>&nbsp;</span></p><ul><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library&nbsp;</span></li><li style="font-family: 'open sans', sans-serif; font-size: 10pt;"><span style="font-family: 'open sans', sans-serif; font-size: 10pt;">AND MORE!&nbsp;</span></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em><span data-teams="true">Holland and Barrett is an equal&nbsp;opportunity employer. We welcome diverse perspectives and are committed to creating an inclusive environment for all colleagues. We understand that when our colleagues are listened to, respected and valued for who they are, we build an&nbsp;organisation&nbsp;with belonging at its heart – making health and wellness a way of life for everyone.&nbsp;&nbsp;</span></em></span></span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>Holland &amp; Barrett </em><em>does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland &amp; Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).&nbsp; #LI-HYBRID #LI-JK2</em></span></span></p></div></div>