Senior CRM Executive

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Full Time

Crew Clothing Head Office

Competitive

April 13, 2026

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Job description

<div class="title-gr">Description</div><div class="space-s"></div><div class="bio-details" automation="jobPublicDescription" ng-if="data.job.access_mode !== 'PRIVATE'"><div>Senior CRM Executive Kingston-on-Thames (3 days in office) Full-Time<div> </div><div>At Crew Clothing, we believeclothes are about so much more than “just clothes”. Designed with the spirit ofthe south coast in every stitch, our crossed oars are a mark of timelessBritish style. These are clothes for life’s best moments. We believe in collaboration, kindness andcreativity, in celebrating our successes and championing our customer at everystep of the way. From ’93 to now, people have been at the heart of everythingwe do. It’s in our name – Crew.Purpose of the role:Thisis a hands-on, execution-focused role at the heart of our CRM operation. You’llbe responsible for the day-to-day delivery of email, SMS and lifecyclecampaigns across Crew Clothing, with exposure to our wider brand portfolioincluding Ben Sherman, Saltrock and Pringle.Workingclosely with the CRM Manager, you’ll take strategy and turn it into action –building campaigns, owning the send calendar, managing automations, andensuring every customer communication is timely, relevant and on-brand. You’llalso be the team’s primary reporting voice, helping define dashboards thattranslate channel and campaign performance into clear, actionable insight.We’rein a period of genuine transformation. We’re replatforming, building out ourdata warehouse, and embedding AI tools into our daily workflow. This isn’t arole where you’ll just maintain the status quo. We’re looking for someone whois curious about what’s next – someone who wants to understand how technology,data and customer behaviour connect, and who will help us keep raising the bar.Itwould suit a confident, technically-minded CRM professional with a genuineinterest in brand and fashion retail, an instinct for data, and the kind ofcuriosity that means they’re always asking “what if?”Responsibilities:CRMExecution & Campaign Delivery<ul><li>Plan, build and execute BAU email and SMS campaignsin line with the trading calendar, working to maximise revenue, engagement andcustomer lifetime value</li><li>Own the day-to-day management of automatedlifecycle programmes, identifying opportunities to optimise triggers, contentand timing</li><li>Collaborate with the creative team to deliverengaging, on-brand email content that reflects Crew’s identity and encouragescustomer loyalty</li><li>Maintain a disciplined test-and-learn approachacross all CRM channels, documenting results and feeding insights back intoplanning</li><li>Ensure all campaigns are quality-checked, correctlysegmented and deployed on time, every time</li></ul><div></div>Reporting& Insight<ul><li>Build and maintain CRM performance dashboards thatgive the team and wider business clear visibility of campaign effectiveness,customer behaviour and channel contribution</li><li>Translate data into meaningful narrative – not justwhat happened, but what it means and what we should do about it</li><li>Support the CRM Manager with performance reportingfor senior stakeholders, ensuring accuracy and commercial relevance</li><li>Work with the Customer Data and Insight team toidentify opportunities within customer segments and lifecycle stages</li></ul>Technology,Platforms & Innovation<ul><li>Be the team’s go-to person for platform knowledgeacross our CRM and marketing technology stack</li><li>Work with third-party partners and internaltechnical teams to troubleshoot issues, implement improvements and maintainplatform health</li><li>Stay curious about emerging tools, platforms andapproaches – particularly in the areas of AI, automation and customer data –and bring ideas forward where there’s a genuine opportunity to improve how wework</li><li>Support the team through platform transitions andre-platforming activity, helping to ensure CRM continuity and data integritythroughout</li></ul>Collaboration& Brand Support<ul><li>Act as a key point of contact for CRM executionacross the business and with external partners</li><li>Work collaboratively with the wider ecommerce,trading, brand marketing and creative teams to align CRM activity with broadercommercial objectives</li><li>Provide hands-on support across our brand portfolioas required, contributing to multi-brand CRM delivery</li></ul>KeySkills & ExperienceEssential<ul><li>Solid experience in a CRM or email marketingexecution role, ideally within retail or fashion</li><li>Hands-on experience building and deployingmulti-step automated campaigns using a leading email or CRM platform</li><li>Confident working with data – comfortable buildingdashboards, interpreting campaign metrics and drawing out commercial insight</li><li>Strong attention to detail with the ability tomanage multiple campaigns and deadlines simultaneously</li><li>A collaborative, positive approach with the abilityto work across teams and manage external partners effectively</li><li>Genuine curiosity about technology, data and howcustomer behaviour is evolving – someone who actively seeks out what’s new andwhat’s next</li></ul><div>Desirable<ul><li>Experience working with platforms such as Ometria,Wunderkind, Attentive, Emarsys , Klaviyo, Shopify or similar platforms or marketingautomation tools</li><li>Experience building reporting dashboards usingtools such as Looker Studio, Power BI or equivalent</li><li>Familiarity with SMS and direct mail as CRMchannels</li><li>An interest in or early experience/adoption of AItools, large language models or machine learning concepts and how they mightapply to CRM and marketing</li><li>Experience working in a multi-brand retailenvironment</li><li>Exposure to ecommerce platforms such as Shopify or BigCommercewith an understanding of how platform data flows into CRM activity</li></ul></div></div></div></div>

Crew Clothing