<h2>About the role</h2><p>At Booker, we’re committed to helping our customers succeed — and that starts with understanding them better. We’re building more trusted customer data and a modern CRM capability, and we’re looking for a Product Manager who can bring clarity, focus and delivery discipline to this high‑impact area.</p><p>As the Product Manager for Customer Data &amp; CRM, you’ll own the vision, roadmap and backlog for delivering trusted customer data and a new CRM capability that strengthens how Booker understands, engages and serves customers.</p><p>A key part of this role is establishing a Single Customer View (SCV) by consolidating and enriching customer datasets through a partner‑led approach. You’ll also help select the right CRM partner and lead both MVP delivery and the longer‑term roadmap — ensuring the solution is adopted, embedded and delivering measurable value.</p><p>You’ll work closely with business stakeholders, technology teams and external partners, always staying close to users and making evidence‑led decisions that prioritise the highest‑value improvements.</p><h2>Main Responsibilities</h2><ul><li>Own the product vision, strategy and roadmap for Customer Data &amp; CRM, with a focus on measurable outcomes.</li><li>Deliver the Single Customer View, consolidating datasets into a trusted customer domain that supports segmentation, insight and activation.</li><li>Lead partner‑driven customer data validation and enrichment, establishing a repeatable cadence of quality improvements.</li><li>Define and embed customer data controls such as validation rules, deduplication, approvals and auditable change history.</li><li>Support CRM supplier selection by shaping MVP requirements, evaluating options, leading demos and contributing to commercial comparisons.</li><li>Manage the Customer &amp; CRM backlog, writing clear user stories and acceptance criteria and sequencing work into deliverable releases.</li><li>Drive delivery of CRM capabilities including mobile‑first interaction capture, lead and opportunity management, next best actions, workflows, communications orchestration and dashboards.</li><li>Ensure CRM replaces and enhances current interaction‑recording approaches, improving consistency and quality of engagement data.</li><li>Define and track OKRs for SCV and CRM, using adoption and data‑quality measures to iterate and improve.</li><li>Align business and technology stakeholders, resolving trade‑offs quickly and keeping a clear delivery plan on track.</li><li>Prioritise and coordinate resolution of live issues, maintaining confidence and momentum as usage grows.</li></ul><h2>You will need</h2><ul><li>Proven experience in product management, delivering outcomes across multi‑step journeys and multiple systems.</li><li>Strong understanding of customer data foundations such as data quality, deduplication, stewardship and enrichment.</li><li>Experience delivering partner‑led SaaS or platform programmes, including supplier evaluation and roadmap shaping.</li><li>Confidence writing high‑quality user stories and acceptance criteria, and working with delivery partners to structure releases.</li><li>Excellent stakeholder communication skills, with the ability to translate complex requirements into clear decisions.</li><li>An evidence‑led mindset, using data, insight and user feedback to guide prioritisation and measure impact.</li><li>Comfort supporting change, adoption and training to ensure CRM and SCV usage grows sustainably.</li><li>Commercial awareness, supporting vendor comparisons and making balanced value‑to‑cost trade‑offs.</li></ul><h2>What's in it for you</h2><p>At Booker, along with being a great place to work and giving you an opportunity to get on in your career, we also offer the following fantastic package of benefits:</p><ul><li>A Booker colleague card with 10% off purchases at Booker and double discount events up to three times a year.</li><li>After 3 months service, a Tesco colleague discount card with 10% increasing to 15% off most purchases at Tesco for a 4 day period after every four-weekly pay day, ie. thirteen times a year. In addition to 10% off at Tesco Cafe and 20% off all F&amp;F purchases.</li><li>10% off pay monthly &amp; SIM only deals with Tesco Mobile for yourself, along with further great deals through-out the year.</li><li>Up to 30% off car, pet and home insurance at Tesco bank. Terms and conditions apply.</li><li>Free eye test when you spend £50 or more. You can also save 30% when you spend £50 or more on glasses, prescription sunglasses and contact lenses.</li><li>50% off health checks at Tesco Pharmacy.</li><li>Exclusive access to discounted RAC breakdown cover rates</li><li>An exclusive deals and discounts website saving you money on everyday purchases including a cycle to work scheme.</li><li>After 3 months service, you can join our annual Save As You Earn share scheme which allows you to buy Tesco shares in the future at a discount.</li><li>Retirement savings plan (pension) - save up to 5% and Booker will match your contribution.</li><li>Life Assurance - You are covered for death in service life cover of up to three times annual pay</li><li>Health and Wellbeing support and resources including our 24/7, confidential Employee Assistance Programme and Virtual GP for you and your family.</li><li>A great holiday package</li></ul><p class="flex justify-end my-8"><a class="btn flex items-center bg-orange w-full md:w-1/2 md:p-5 text-left text-xl" href="https://applybookercareers.com/members/?j=29353" target="_blank">Apply now <span class="text-4xl font-light grow text-right">&gt;</span></a></p>