<h3 class="theme-panel-header text-2xl pb-6 theme-vacancy-section-title">About the role</h3><p>The purpose of the Online Trade Executive role is to support the divisional Trading Manager in maximising online sales and profitability through strategic management of product assortments and promotions, collaborating cross-functionally to align trading strategies with business goals and enhance the customer experience.</p><p><strong>Key Responsibilities</strong></p><ul><li>Support the divisional trading manager to achieve the trading KPI's</li><li>Lead day-to-day website activity, product launches, proposition changes and content</li><li>Optimise site and customer journey during daily site walks and data analysis</li><li>Use merchandising tools to improve on-site navigation, search, customer journey, taxonomy, basket building techniques and product placement</li><li>Ensuring all product data, categorisation, filtering and meta-data is present and correct to drive effective SEO optimised website and conversion</li><li>Drive onsite promotion planning, promotions and extended range that complement the offering to increase sales, conversion rates, AOV and margin</li><li>Support the Online Trading Manager to analyse opportunities and trends to improve customer journey, range and price by working closely with the commercial teams</li><li>Analyse and improve merchandising on the site and produce relevant reports using Google Analytics and Power BI</li><li>Collaborating with marketing and design/digital experience teams effectively to ensure website content and communication is effectively displayed and consistent</li><li>Build relationships with commercial teams to execute promotions, range changes, opportunities and report on category performance</li><li>Assisting to deliver the promotional calendar, by coordinating with traffic driving marketing activities such as email, search/SEO, social media, and other digital marketing channels</li><li>Own and create action plans from site usage and campaign performance, including but not limited to category performance, quality of search, and promotional/event performance; develop and explore new analytics to further understand site performance and usage</li></ul><div class="absolute bottom-2 right-2"><button onclick="scrollToTop()" class="theme-primary p-2 rounded-lg flex"> <i translate="no" class="material-symbols-outlined"> arrow_upward </i> </button></div>