Head of Retail and Customer Insights

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Full time

Deeside, Near Chester

Competitive with Great Benefits

January 21, 2026

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Job description

<dt class="AdvortoDefinitionListTitle AdvortoDefinitionListTitleInline">Ref</dt><dd class="AdvortoDefinitionListElement AdvortoDefinitionListElementInline">212099</dd><dt class="AdvortoDefinitionListTitle AdvortoDefinitionListTitleInline AdvortoDefinitionListAlternateItem">Category</dt><dd class="AdvortoDefinitionListElement AdvortoDefinitionListElementInline AdvortoDefinitionListAlternateItem">eCommerce</dd><dt class="AdvortoDefinitionListTitle AdvortoDefinitionListTitleInline">Location</dt><dd class="AdvortoDefinitionListElement AdvortoDefinitionListElementInline axiom1-0 axiom-scraped-1">Deeside, Near Chester</dd><dt class="AdvortoDefinitionListTitle AdvortoDefinitionListTitleInline AdvortoDefinitionListAlternateItem">Contract type</dt><dd class="AdvortoDefinitionListElement AdvortoDefinitionListElementInline AdvortoDefinitionListAlternateItem axiom3-0 axiom-scraped-3">Full time</dd><dt class="AdvortoDefinitionListTitle AdvortoDefinitionListTitleInline">Salary</dt><dd class="AdvortoDefinitionListElement AdvortoDefinitionListElementInline axiom2-0 axiom-scraped-2">Competitive with Great Benefits</dd><dt class="AdvortoDefinitionListTitle AdvortoDefinitionListTitleInline AdvortoDefinitionListAlternateItem">Company</dt><dd class="AdvortoDefinitionListElement AdvortoDefinitionListElementInline AdvortoDefinitionListAlternateItem"><img src="https://jobs.icelandcareers.co.uk/assets/images/Iceland.png"></dd><dt class="AdvortoDefinitionListTitle AdvortoDefinitionListTitleWide">Description</dt><dd class="AdvortoDefinitionListElement AdvortoDefinitionListElementWide"> As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams. We understand that success is achieved through our people, and we are searching for a Head of Retail and Customer Insights to join our growing  online business.  Purpose of the role:To lead our customer insight, market intelligence and advanced analytics function. Scope of the role:Key leader responsible for transforming complex data into powerful insights that shape commercial decisions, improve customer experience and accelerate our growth. The role requires a unique blend of data expertise, strategic thinking and creative problem solving, leveraging AI and machine learning to unlock value from large and evolving data sets. Oversee a multidisciplinary insight team, providing leadership across customer analytics, market research, segmentation, predictive modelling and customer lifetime value. Key Responsibilities:  <ol><li>Customer & Market Insight </li></ol>- Lead the end-to-end customer insight strategy across the organisation, ensuring a deep, real-time understanding of shopping behaviours, needs, motivations, and trends.- Own the integration and interpretation of external market data, competitor intelligence, industry trends, and macroeconomic influences.- Oversee continuous and ad-hoc research programmes (qualitative and quantitative), customer panels, and brand tracking. <ol start="2"><li>Data Analytics & Modelling </li></ol>- Drive the development of advanced customer models, including segmentation, propensity models, churn prediction and customer lifetime value.- Use AI and machine learning tools to analyse large, complex data sets and scale automated insight generation.- Partner with data engineering teams to ensure robust data pipelines, governance, and data quality. <ol><li>Strategic Leadership & Collaboration</li></ol>- Translate data-driven insights into compelling narratives and actionable strategies for senior leadership, commercial teams, and store operations.- Influence decision-making in key areas such as pricing, promotions, marketing, loyalty, product range, personalisation, and digital experience.- Foster a culture of experimentation, data literacy, and customer-centric thinking across the organisation. <ol><li>Team Management & Development </li></ol>- Lead, develop, and mentor a high-performing team of customer insight specialists, analysts, data scientists, and researchers.- Champion innovation and new methodologies in research, analytics, and AI adoption. Our Values<ul><li>We love our customers: - You are curious – you are open minded, take risks, fail fast and learn quick</li><li>We look after our own – Your are authentic – You use your strengths , are genuine & consistent</li></ul> <ul><li>We work together - You are collaborative - You work cross functionally, build external relationships</li></ul> <ul><li>We hate waste: - You are influential - You set the direction, you shape the plan</li></ul> <ul><li>We Care: You are brave - You make tough decisions for the greater good</li></ul>  Benefits:<ul><li>A competitive salary with an excellent benefits package </li><li>25 days holiday, plus 8 days bank holiday </li><li>15% store discount, 30% club individual restaurant discount </li><li>Discounted gym membership </li><li>Charity fundraising events </li><li>Educational sponsorship </li><li>Enhanced maternity/paternity leave </li><li>Long service awards </li><li>Reward & recognition </li></ul>#LI-LK1>  </dd><dt class="AdvortoDefinitionListTitle AdvortoDefinitionListTitleWide AdvortoDefinitionListAlternateItem"> </dt><dd class="AdvortoDefinitionListElement AdvortoDefinitionListElementWide AdvortoDefinitionListAlternateItem"><div> <img src="https://jobs.icelandcareers.co.uk/assets/images/Other recruitment.jpg"></div></dd>

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