<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p><strong>Head of Retail &amp; Customer Insights</strong></p><p><strong>Chester | Highly Competitive Salary + Flexibility</strong></p><p>We are entering a new era in retail.</p><p>AI, advanced analytics, and richer customer data are fundamentally changing how the world's biggest brands understand, serve, and grow their customers. As a result, <strong>entirely new leadership roles are emerging</strong> - and this is one of the most exciting we've seen.</p><p>Zachary Daniels is proud to be partnering with a <strong>major consumer brand</strong> to appoint a <strong>Head of Retail &amp; Customer Insights</strong> - a truly influential role created to sit at the intersection of <strong>people, insight, technology, and commercial strategy</strong>.</p><p>This is a role for a <em>real gem</em>: someone who can think laterally, lead with humanity, and use data, AI, and insight to shape the future of a household name.</p><p><strong>The Opportunity:</strong></p><p>As Head of Retail &amp; Customer Insights, you will be at the <strong>forefront of change</strong>, redefining how customer and retail insight is generated, scaled, and used across the organisation.</p><p>You'll have access to <strong>exceptionally rich data</strong>: including Kantar, Nielsen, loyalty scheme data, and advanced internal analytics! You'll turn this in to foresight not just hindsight!</p><p>This is about asking <em>better questions</em>, uncovering <em>deeper truths</em>, and helping leaders make smarter, faster, braver decisions.</p><p><strong>What You'll Shape:</strong></p><ul><li>A <strong>future-focused customer and retail insight vision</strong> for a major consumer brand</li><li>How <strong>AI, machine learning, and advanced analytics</strong> are embedded into everyday decision-making</li><li>A deep, human understanding of customer behaviour, needs, and emerging trends</li><li>How insight influences pricing, promotions, marketing, loyalty, digital, and retail experience</li><li>The evolution from reporting to <strong>prediction, scenario planning, and commercial foresight</strong></li><li>A high-performing, modern insight and analytics team equipped for the next decade</li></ul><p><strong>What You'll Do:</strong></p><ul><li>Lead the end-to-end customer and retail insight strategy</li><li>Combine external data sources (Kantar, Nielsen, market intelligence) with internal and loyalty data</li><li>Drive advanced analytics including segmentation, CLV, churn, and propensity modelling</li><li>Leverage AI and machine learning to scale insight and unlock new possibilities</li><li>Translate complex data into <strong>clear, compelling narratives</strong> that inspire action</li><li>Partner closely with senior leaders as a trusted, strategic advisor</li><li>Challenge thinking, influence direction, and help shape long-term growth</li></ul><p><strong>Who This Is For?</strong></p><p>This role is designed for someone who:</p><ul><li>Is an established insight or analytics leader within consumer, retail, or ecommerce</li><li>Thrives at the intersection of <strong>technology, data, people, and storytelling</strong></li><li>Is energised by change and excited by what AI and analytics now make possible</li><li>Thinks commercially but leads with curiosity and empathy</li><li>Wants to be remembered for building something that didn't exist before</li></ul><p><strong>Why This Role Is Different?</strong></p><ul><li>This is not a replacement role - it's a <strong>statement of intent</strong></li><li>You'll be shaping a <strong>new generation of insight capability</strong>, not inheriting an old one</li><li>You'll operate at the heart of strategic decision-making, with real influence</li><li>Backed by a major brand willing to invest in data, technology, and people</li><li>Highly competitive salary, flexibility, and long-term career impact</li></ul><p>If this sounds like you, please make sure you apply today!</p><p>BBH35090</p></dd>