Digital Trading Manager - Home Energy Solutions

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Wickes

Digital Trading Manager - Home Energy Solutions

Job description

<span id="docs-internal-guid-39b2bacd-7fff-bc4d-65f2-5422ca91305b"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">We’re looking for a Digital Trading Manager to join our team. You’ll support the growth of the Home Energy Solutions proposition at Wickes, with a focus on Wickes Solar.&nbsp; You’ll operate across the various digital &amp; marketing functions, with a focus on driving traffic and visibility of the Wickes Home Energy Solutions on the website.&nbsp;</span></p><br><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">What you’ll be doing:</span></p><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Home Energy Solutions digital planning</span><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">. Build, budget and coordinate the Digital plan to ensure delivery of activities, measure results and optimise. This includes but is not limited to plans for visibility on the website (Trading, Content) and digital marketing (PPC, Email, etc.).&nbsp;</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">eCommerce.</span><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> You’ll be responsible for the Home Energy Solutions website experience in order to maximise the volume of form submissions / appointments / leads, and Sales. Based on insights and best practice, you’ll propose continuous improvements, test &amp; learn, to drive change and growth.&nbsp;</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Content. </span><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">You’ll ensure the content on the website is relevant and deliver the best possible informational content in order to give users reasons to confidently choose Wickes Home Energy Solutions and to submit forms / book appointments - and subsequently invest in products and services. Working alongside the Digital Experience team to build and improve content, and with the SEO team to maximise Organic search reach.</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Traffic Driving</span><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> to www.wickes.co.uk/wickes-solar, https://www.wickes.co.uk/Products/Renewable-Energy/c/1001021, and others. You’ll drive traffic by working alongside our Digital Marketing, CRM, Social teams and agencies, ensuring coverage and optimisation of marketing spend.&nbsp;</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Reporting &amp; Insights</span><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">. You’ll&nbsp; work in setting up reporting with Analytics &amp; Insights colleagues in order to report on Home Energy Solutions KPIs performance (e.g. traffic, conversion, QR codes use, etc.), and will surface key insights to drive improvements and change.</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Stakeholders management</span><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">. You'll be a key marketing contact with the Solar teams, Commercially, third parties. They will be attending regular meetings and sessions with them to feed into the conversations on how we drive Home Energy Solutions further.</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Representation</span><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">. You’ll be the ‘voice’ of Home Energy Solutions within the broader Digital Team, but also across Marketing in general, and beyond.</span></p></li></ul><br><br><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">What we’re looking for:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Ideally you’ll be of graduate calibre and we expect you’ll have</span><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">4-6+ years experience in marketing, digital marketing and/or eCommerce to succeed in this role. A ‘digital / marketing all rounder’ experienced across various functions and channels, gaining a broad understanding of various KPIs (e.g. traffic, ROAS / ROI, conversion, etc.). As well as this you’ll have:</span></p><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Excellent planning skills, to budget, build campaigns, present timelines, and ensure delivery.</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Excellent stakeholder management – ability to build relationships and liaise with business and external stakeholders (agency management) to ensure clear understanding of dependencies, deliverables and issues/risks</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Strategic mindset that fully understands how to deliver vs Marketing/Business requirements</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Proactively utilised data driven insights to drive action</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">The ability to articulate performance summary and insights</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">The ability to bring people on their journey (Wickes Solar &amp; Home Energy is still relatively new, among a lot of categories), and to influence</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Google Analytics / GA4, Google Looker Studio and experience of CMS systems</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Google Sheets / Excel and Contentsquare experience</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">An interest in sustainability,&nbsp; renewable and home energy solutions is a plus.</span></p></li></ul><br><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">What can we offer you?</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">You’ll be supported with fantastic learning and development and have the opportunity to grow and develop your career with us.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">We’ll also equip you with a benefits package that includes:</span></p><ul style="margin-bottom: 0px; margin-top: 0px;"><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Competitive bonus</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Save-as-you-earn scheme</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Private Medical and Life Assurance</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Enhanced contributory pension scheme</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Colleague discount</span></p></li><li dir="ltr" style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; list-style-type: disc; vertical-align: baseline; white-space: pre;"><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Discount platform including savings and cash back at numerous retailers, savings on gym membership, cycle to work scheme</span></p></li></ul><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Our widely recognised wellbeing strategy is something we’re proud of at Wickes. As part of this, we offer a range of health and wellbeing benefits and support, including an Employee Assistance Programme, financial education &amp; loans, and access to parental, menopause and fertility support.</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">By giving you the support you need to do well at work, and the flexibility to make life work for you. We are giving you a career that doesn’t put your life on hold. Where you can be yourself, do your best work, and make a positive difference every day.</span></p><br><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">About Us:</span></p><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Wickes is a multi-channel retailer operating in the home improvement market. With 50 years in industry, Wickes now generates revenue in excess of £1.6bn across 230 stores delivered by 8,000+ colleagues. But it is our culture that is considered our best kept secret; it’s a collaborative, down to earth, fun and inclusive environment where people feel part of a winning team. All our colleagues come from different backgrounds, but what we all have in common is a determination to succeed and a passion for being the best we can be. If that sounds like you, we’ll make you feel right at home.</span></p><br><p dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Please contact us</span><a href="https://www.wickescareers.co.uk/reasonable-adjustments" style="text-decoration: none;"><span style="font-family: Calibri, sans-serif; font-size: 11pt; color: rgb(17, 85, 204); font-variant: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> here</span></a><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> if you require any adjustments within the application process. If you require any reasonable adjustments at the interview stage you will have an opportunity to inform us when we invite you to interview. Please note, this link is only for reasonable adjustments required - general enquiries, or direct CV applications cannot be accepted via this form</span></p><div><span style="font-family: Calibri, sans-serif; font-size: 11pt; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"><br></span></div></span>

Wickes

Digital Trading Manager - Home Energy Solutions

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