<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><h3 data-section-id="216xl7" data-start="134" data-end="169"><strong data-start="138" data-end="167">Digital Marketing Manager</strong></h3><p data-start="170" data-end="221"><strong data-start="170" data-end="221">North Yorkshire (Richmond area) | Up to £50,000</strong></p><p data-start="223" data-end="415">Zachary Daniels are delighted to be partnering with a growing retail business to recruit a <strong data-start="314" data-end="343">Digital Marketing Manager</strong>-a key role focused on driving online performance and commercial growth.</p><p data-start="417" data-end="737">With the website acting as a major revenue channel, this position offers the opportunity to take full ownership of digital strategy and execution. You'll play a critical role in optimising performance across all digital touchpoints, ensuring activity is data-led, effective, and delivers measurable return on investment.</p><h3 data-section-id="mnykyz" data-start="744" data-end="760"><strong data-start="748" data-end="760">The Role</strong></h3><p data-start="762" data-end="1003">This is a commercially focused position suited to someone who thrives on performance, data, and continuous improvement. You'll lead digital activity across web, email, social and paid channels-translating insight into action to drive growth.</p><h3 data-section-id="165gfiz" data-start="1010" data-end="1038"><strong data-start="1014" data-end="1038">Key Responsibilities</strong></h3><ul data-start="1039" data-end="2023"><li data-section-id="1ifpp8p" data-start="1039" data-end="1123">Develop and deliver a digital marketing strategy aligned to wider business goals</li><li data-section-id="ho7miq" data-start="1124" data-end="1206">Monitor and report on performance across all channels (daily, weekly, monthly)</li><li data-section-id="1qhr08u" data-start="1207" data-end="1262">Manage and optimise digital budgets to maximise ROI</li><li data-section-id="jlvreo" data-start="1263" data-end="1381">Drive website performance, improving conversion rate, AOV and checkout completion (in partnership with E-Commerce)</li><li data-section-id="1kzxv7j" data-start="1382" data-end="1457">Lead paid media activity across search and social, ensuring strong ROAS</li><li data-section-id="tysm34" data-start="1458" data-end="1556">Oversee social media content (organic and paid), collaborating with design and marketing teams</li><li data-section-id="gfeitk" data-start="1557" data-end="1628">Manage and optimise email campaigns to drive engagement and revenue</li><li data-section-id="18txsqv" data-start="1629" data-end="1727">Work with external partners (including Shopify and SEO agencies) to deliver against objectives</li><li data-section-id="i0hefn" data-start="1728" data-end="1806">Implement efficient processes to improve campaign delivery and performance</li><li data-section-id="1bs7z41" data-start="1807" data-end="1864">Lead, develop and motivate the digital marketing team</li><li data-section-id="1u5qe3q" data-start="1865" data-end="1954">Keep ahead of digital trends, identifying opportunities for innovation and automation</li><li data-section-id="wbu14c" data-start="1955" data-end="2023">Analyse competitor activity and market trends to inform strategy</li></ul><h3 data-section-id="v9zrqg" data-start="2030" data-end="2047"><strong data-start="2034" data-end="2047">About You</strong></h3><ul data-start="2048" data-end="2393"><li data-section-id="1dlj682" data-start="2048" data-end="2101">A strategic, commercially minded digital marketer</li><li data-section-id="l3at2h" data-start="2102" data-end="2165">Strong experience managing paid media campaigns and budgets</li><li data-section-id="16gpc46" data-start="2166" data-end="2242">Highly analytical, with the ability to turn data into actionable insight</li><li data-section-id="cubhf9" data-start="2243" data-end="2305">Solid understanding of e-commerce and website optimisation</li><li data-section-id="1fqas22" data-start="2306" data-end="2349">Detail-oriented with a creative mindset</li><li data-section-id="3i4g2m" data-start="2350" data-end="2393">Experience leading and developing teams</li></ul><h3 data-section-id="keebx9" data-start="2400" data-end="2417"><strong data-start="2404" data-end="2417">Why Join?</strong></h3><ul data-start="2418" data-end="2703"><li data-section-id="1vmng4j" data-start="2418" data-end="2491">A key role with real ownership and influence over digital performance</li><li data-section-id="jnw7ue" data-start="2492" data-end="2564">Opportunity to make a measurable impact in a growing retail business</li><li data-section-id="1bjzjxq" data-start="2565" data-end="2631">A varied position combining strategy, execution and leadership</li><li data-section-id="1p1ib2h" data-start="2632" data-end="2703">A business open to new ideas, innovation and continuous improvement</li></ul><p data-start="2710" data-end="2870">If you're a results-driven digital marketer looking to step into a role where you can truly shape performance and strategy, this could be the perfect next move.</p><p data-start="2872" data-end="2903"><strong data-start="2872" data-end="2903">Apply now to find out more.</strong></p><p data-start="2905" data-end="2925"><em data-start="2905" data-end="2925">Reference: BH35770</em></p></dd>