<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p><strong><span style="font-size: 8pt;">Digital Analytics Manager | London (Hybrid) | Up to £65,000 + Benefits</span></strong></p><p><span style="font-size: 8pt;">Zachary Daniels are delighted to be partnering with a growing, customer-focused retail business that is investing heavily in its data and digital capability, to recruit a Digital Analytics Manager.</span></p><p><span style="font-size: 8pt;">This is a key role within the business, responsible for driving digital analytics strategy and enabling data-led decision making across marketing, ecommerce, and customer functions. You'll take ownership of analytics platforms, lead on data integration initiatives, and play a central role in shaping how data is used to drive performance and growth.</span></p><p><strong><span style="font-size: 8pt;">Benefits You'll Enjoy:</span></strong></p><ul><li><span style="font-size: 8pt;">Salary up to £65,000 </span></li><li><span style="font-size: 8pt;">Hybrid working (2 days in London) </span></li><li><span style="font-size: 8pt;">Opportunity to shape and own digital analytics strategy </span></li><li><span style="font-size: 8pt;">Work closely with senior leadership and key decision makers </span></li><li><span style="font-size: 8pt;">Ongoing investment in data and technology</span></li></ul><p><strong><span style="font-size: 8pt;">Role Responsibilities:</span></strong></p><ul><li><span style="font-size: 8pt;">Own and manage digital analytics capability across the business, with a focus on GA4 and GTM </span></li><li><span style="font-size: 8pt;">Manage external analytics partners, ensuring delivery aligns with business objectives </span></li><li><span style="font-size: 8pt;">Lead the development and execution of a centralised data strategy to support insight generation </span></li><li><span style="font-size: 8pt;">Drive marketing measurement across multiple brands, delivering insight into performance and ROI </span></li><li><span style="font-size: 8pt;">Develop and maintain dashboards and reporting using tools such as Power BI and Looker </span></li><li><span style="font-size: 8pt;">Lead initiatives around customer segmentation and performance marketing optimisation </span></li><li><span style="font-size: 8pt;">Oversee data accuracy, tracking, and implementation including GA4 optimisation and tag management </span></li><li><span style="font-size: 8pt;">Contribute to the development of a centralised data warehouse (GCP, BigQuery) </span></li><li><span style="font-size: 8pt;">Ensure data governance, privacy, and compliance standards are met</span></li></ul><p><strong><span style="font-size: 8pt;">About You:</span></strong></p><ul><li><span style="font-size: 8pt;">Deep expertise in GA4 and Google Tag Manager (essential) </span></li><li><span style="font-size: 8pt;">Strong understanding of digital tracking, attribution, and marketing performance measurement </span></li><li><span style="font-size: 8pt;">Experience working with BI tools such as Power BI or Looker </span></li><li><span style="font-size: 8pt;">Familiarity with data warehousing concepts and tools (GCP, BigQuery) </span></li><li><span style="font-size: 8pt;">Experience managing external partners or agencies </span></li><li><span style="font-size: 8pt;">Commercial mindset, able to translate data into actionable insights </span></li><li><span style="font-size: 8pt;">Strong stakeholder management skills, comfortable working with senior leaders</span></li></ul><p><span style="font-size: 8pt;">This is a fantastic opportunity for a Digital Analytics Manager to take ownership of a critical function within a business that is genuinely investing in data, with the chance to shape strategy, improve performance, and drive measurable impact.</span></p><p><span style="font-size: 8pt;">Apply today with your most up-to-date CV!</span></p><p><span style="font-size: 8pt;">BH35783</span></p></dd>