<span xml:lang="en-GB" lang="en-GB" class="rtltextaligneligible"><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>About the role</b></h2></div><div><p>This role is critical in shaping how we turn consideration into action through strategic retail and conversion marketing. You will lead the development and management of strategic briefs for all lower funnel activity, ensuring they are deeply aligned with brand insights and business objectives. By integrating audience segmentation with brand intelligence, you’ll create powerful, insight-driven communications plans and briefs that guide impactful campaigns.</p><p>Working in partnership with the Demand Generation Delivery Lead and media team. You will report into the Brand Strategy and Development Director.</p><p>Bringing best-practice platform thinking into the organisation and driving clarity in campaign planning, you’ll enable teams to deliver high-performing marketing that accelerates growth and enhances customer engagement. Through rigorous campaign performance analysis, you’ll transform data into actionable insights, fuelling continuous improvement and ensuring every initiative delivers measurable impact.&nbsp;</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>What you’ll be doing</b></h2></div><div><ul><li>Lead the development of strategic briefs for all retail and lower‑funnel activity, ensuring they reflect audience insight, brand direction and commercial inputs across promotions, pricing and performance goals.</li><li>Drive conversion and retail strategy, shaping the vision for how BT turns consideration into action and integrating segmentation, brand insight and performance data into clear, effective marketing strategies.</li><li>Champion platform and digital best practice, simplifying complex platform concepts into actionable guidance and ensuring teams effectively use digital tools, automation and measurement frameworks.</li><li>Analyse and optimise campaign performance, using data, econometrics inputs and test‑and‑learn approaches to refine strategies, maximise ROI and embed continuous improvement.</li><li>Influence and collaborate across the marketing matrix, working with Commercial Marketing, media partners and cross‑functional teams to align activity and ensure execution reflects strategic objectives.</li><li>Provide leadership to a smaller, more matrixed team, directly managing one team member while guiding cross‑functional delivery and enabling others to execute with clarity and confidence.</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Essential skills and experience</b></h2></div><div><ul><li>Experience leading conversion, retail or lower‑/mid‑funnel strategy, with clear accountability for improving customer and commercial outcomes.</li><li>Strong background in customer journeys, acquisition, retention or lifecycle strategy, ideally spanning digital and retail or assisted sales environments.</li><li>Proven ability to translate customer insight, behavioural data and performance metrics into clear strategic direction and prioritised actions.</li><li>Experience working in large, complex and/or regulated organisations, with confidence influencing senior stakeholders without formal authority.</li><li>Experience line managing colleagues working in either strategic or analytical roles.</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Desirable skills and experience</b></h2></div><div><ul><li>Experience within telecoms, utilities, financial services, subscription or large‑scale retail environments.</li><li>Exposure to physical retail, store environments or assisted sales models, alongside digital journeys.</li><li>Experience shaping or influencing test‑and‑learn, optimisation or experimentation frameworks.</li><li>Familiarity with conversion platforms, CRM, performance marketing or analytics tooling.</li><li>Experience contributing to or shaping operating models, centres of excellence or strategic capability uplift.</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Our package</b></h2></div><div><p>Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:</p><ul><li>Company car scheme (or cash alternative)</li><li>15% on target annual bonus</li><li>Private healthcare for you and your family</li><li>Access to an online private GP 24/7 for you and your immediate family</li><li>Market-leading paid carers leave with up to 2 weeks off</li><li>Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay</li><li>Discounted EE and BT products, including mobile and broadband</li><li>Market leading Pension scheme – 5% from you and 10% from us</li><li>Holiday purchase scheme</li></ul><p>You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.</p><p>Ready to connect for good and help shape the future? Apply now.</p></div></div></div></span>