<span xml:lang="en-GB" lang="en-GB" class="rtltextaligneligible"><div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>About the role</b></h2></div><div><p>This role plays a central part in shaping a data‑ and insight‑led Consumer base strategy, using a deep understanding of base performance to identify gaps, risks and opportunities that drive improved consumer outcomes.</p><p>You will own the base planning process and governance, ensuring the right activity is prioritised, sequenced and reviewed across BT, EE and Plusnet. While individual teams execute campaign activity, this role ensures that activity is effective, compliant, aligned to strategy, and delivering the intended impact.</p><p>Success in the role relies on strong analytical capability, confident stakeholder influence and the ability to challenge decisions with evidence.</p></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>What you’ll be doing</b></h2></div><div><ul><li>Shape and steer a data‑ and insight‑led Consumer base strategy, using detailed performance analysis to identify opportunities, risks and areas of under‑performance.</li><li>Own and run the Base programme GTM planning process and forums, bringing the right teams together to agree priorities, sequencing and decisions, and ensuring alignment to agreed timelines.</li><li>Lead the quarterly base communications planning process, providing insight‑led recommendations that optimise effectiveness across BT, EE and Plusnet, while ensuring delivery teams contribute and align.</li><li>Oversee the monthly campaign cycle from an effectiveness and governance perspective, tracking progress, surfacing risks, ensuring adherence to contact and compliance rules, and providing clear RAG status to stakeholders.</li><li>Produce and maintain a rolling contact plan by product and customer type, highlighting impacts to contact strategy and identifying insight‑led opportunities to improve conversion, ROI and consumer outcomes.</li><li>Influence and challenge stakeholders across marketing, trading, CRM operations and insight teams using evidence‑based recommendations, ensuring activity decisions are grounded in data and aligned to regulatory requirements.</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Essential Skills / Experience</b></h2></div><div><ul><li>Proven CRM, customer lifecycle or base management experience with clear evidence of both planning and hands‑on execution</li><li>Strong data and analytical capability, including confident use of Excel and performance metrics to drive decisions</li><li>Demonstrated ability to translate customer and commercial insight into live CRM activity</li><li>Experience working closely with CRM operations or delivery teams to get activity operationally live</li><li>Strong stakeholder management skills, with confidence to challenge and influence using evidence</li><li>Practical working knowledge of GDPR, PECR and compliant contact strategy</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Desirable Skills / Experience</b></h2></div><div><ul><li>Experience in large consumer‑base environments such as telecoms, retail or loyalty‑driven businesses</li><li>Background in CRM strategy, lifecycle optimisation or customer insight roles</li><li>Exposure to multi‑brand or complex organisational environments</li><li>Experience reviewing performance post‑launch and optimising activity based on results</li><li>Familiarity with balancing commercial outcomes with customer experience considerations</li></ul></div></div><div style="padding:10.0px 0.0px;border:1.0px solid transparent"><div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Our Package</b></h2></div><div><p>Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life.</p><p>You can design the package to suit you and your lifestyle. Your core benefits include:</p><p>• 10% on target annual bonus</p><p>• Access to an online private GP 24/7 for you and your immediate family</p><p>• Market-leading paid carers leave with up to 2 weeks off</p><p>• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay</p><p>• Discounted EE and BT products, including mobile and broadband</p><p>• Market leading Pension scheme – 5% from you and 10% from us</p><p>• Holiday purchase scheme</p><p>You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.</p><p>Ready to connect for good and help shape the future? Apply now</p></div></div></div></span>