<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p><strong><span data-olk-copy-source="MessageBody">CRM Marketing Manager | DTC Wellness Retailer | SW London</span></strong></p><p data-olk-copy-source="MessageBody">Zachary Daniels Recruitment is delighted to be once again supporting this rapidly scaling DTC Wellness Retailer, this time with the appointment of a motivated CRM Marketing Manager with a genuine passion for the health and wellness sector.</p><p>What started at a kitchen table five years ago has grown into one of the Sunday Times fastest growing private companies, backed by Google, elite athletes, and entrepreneurs, with a viral appearance on Dragons' Den.</p><p><strong>The Role</strong></p><p>This is a crucial role in the company that is responsible for overseeing the ideation, planning &amp; execution of our clients CRM strategy across e-mail and SMS. CRM is viewed, rightly, as a valuable channel to drive revenue and build long term relationships with their customers.</p><p>You will own this part of the business and have a huge opportunity to grow and become a key player in a rapidly growing brand.<br><br>Core areas of experience are:</p><p><strong>- Testing, Optimisation &amp; Performance</strong></p><p><strong>- Email Strategy &amp; Execution</strong></p><p><strong>- Retention &amp; Lifecycle Growth<br><br></strong><strong>- Team Collaboration<br><br></strong><strong>What we're looking for</strong></p><ul><li>3+ years' experience in email / lifecycle / retention marketing</li><li>Proven experience running A/B tests and optimising email performance</li><li>Comfortable owning revenue targets and reporting against them</li><li>Highly analytical - confident working with data and dashboards</li><li>Strong copywriting skills with a commercial mindset</li><li>Organised, detail-oriented, and excited by continuous improvement</li><li>Experience in DTC, e-commerce, or subscription brands strongly preferred</li></ul><p><strong>Benefits</strong></p><ul><li>25 days holiday + Bank Holidays</li><li>Weekly team workouts during work hours</li><li>Significant L&amp;D budget that you allocate</li><li>Free business products</li><li>In office health bar</li><li>Hybrid working</li></ul><p>BH35835</p><p> </p></dd>