<p><strong>What is the role&nbsp;</strong></p><p>Working with the E-commerce team &amp; Director to devise the online trading plan including; promotional plan, product category and SKU priority, and new content.&nbsp; Ensure it is delivered on time, within budget and meets sales targets for all AK Retail Brands&nbsp;ecommerce web sites (excluding Bad Rhino).</p><p>Lead trading initiatives across the online business to ensure the AK Retail brands remain&nbsp;competitive in the marketplace but retaining the core brand values. &nbsp;</p><p>&nbsp;</p><p><strong>What you will do&nbsp;</strong></p><ul><li>Market Analysis: Conduct regular competitor analysis of territories to establish trends, competitor promotions &amp; consumer behaviour. Develop insights from this to devise daily, weekly &amp; strategic actions</li><li>Trading Strategy: Plan and activate a trading strategy adapted to individual markets, merchandising plan, bestselling products and trends, seasons, product launches, events &amp; calendars.</li><li>Marketing campaigns: Plan &amp; execute brand awareness activity across markets, tailored to the market to drive awareness &amp; growth across Europe.</li><li>Creative thinker: Plan and brief the trading communications to customers ensuring they are tailored to the market, designed appropriately &amp; mobile first</li><li>Digital Marketing: Promote bestseller &amp; trend driving product in line with market performance and new product launches through all digital marketing channels. Manage all paid digital marketing channels striving for growth, revenue &amp; profitability across the territories adapting strategy &amp; campaign structure suitable for the market</li><li>Translation &amp; Localisation: Manage the translation agency &amp; tools to ensure sites &amp; marketing communications are relevant, appropriate &amp; commercial</li><li>E-commerce: Regular analysis of e-commerce performance ensuring we are competitive in payment gateways, delivery methods &amp; other services. Work with the development &amp; trading team to continually improve user experience driving conversion rate and reducing bounce rate.</li><li>Budget management: Plan and budget of marketing costs in line with company expectations and optimised towards key periods</li></ul><p>&nbsp;</p><p><strong>What you will bring</strong></p><ul><li>2+ years Fashion Retail experience</li><li>2+ years E-commerce/Digital Marketing experience</li><li>Commercial Awareness</li><li>Technical Understanding</li><li>Creative thinker</li><li>Analytical and Reporting Skills</li><li>Team Communication</li><li>Highly motivated and a desire to be the best</li><li>Proven ability to work well within a team and to use own initiative</li><li>An energy and enthusiasm to succeed</li><li>Ability to work hard and smart</li><li>Ability to adapt to frequent change and a high-pressure environment</li><li>Outstanding loyalty and commitment to the business</li></ul>