<div class="earcuposdescription"><div class="earcuposdescriptionnote"><p data-start="261" data-end="409"><strong data-start="261" data-end="274">Location:</strong> Hybrid – 2 days in Nuneaton (Mon–Tue)<br data-start="312" data-end="315"><strong data-start="315" data-end="330">Department:</strong> Marketing<br data-start="340" data-end="343"><strong data-start="343" data-end="358">Reports to:</strong> Growth Manager / CRM Commercial Campaign Manager</p><p data-start="411" data-end="678">At <strong data-start="414" data-end="435">Holland &amp; Barrett</strong>, we're on a mission to make health and wellness a way of life for everyone. As a <strong data-start="517" data-end="541">Senior CRM Executive</strong>, you'll play a vital role in creating meaningful customer connections, ensuring every campaign is timely, personalised, and impactful.</p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Role</div><div class="earcuposdescriptionnote"><ul><li data-start="711" data-end="816"><p data-start="713" data-end="816">Lead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze.</p></li><li data-start="817" data-end="915"><p data-start="819" data-end="915">Bring campaigns to life with personalisation and segmentation powered by CDP integrations.</p></li><li data-start="916" data-end="1018"><p data-start="918" data-end="1018">Partner with design, loyalty, data and content teams to deliver customer-first communications.</p></li><li data-start="1019" data-end="1130"><p data-start="1021" data-end="1130">Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact.</p></li><li data-start="1131" data-end="1228"><p data-start="1133" data-end="1228">Mentor CRM Executives and act as a trusted escalation point for QA and journey execution.</p></li><li data-start="1229" data-end="1335"><p data-start="1231" data-end="1335">Represent CRM within cross-functional squads, ensuring seamless collaboration across the business.</p></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Person</div><div class="earcuposdescriptionnote"><ul><li data-start="1370" data-end="1430"><p data-start="1372" data-end="1430">Proven experience in&nbsp;CRM or retention marketing.</p></li><li data-start="1431" data-end="1516"><p data-start="1433" data-end="1516">Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.</p></li><li data-start="1517" data-end="1594"><p data-start="1519" data-end="1594">Skilled in dynamic content, journey QA, and campaign troubleshooting.</p></li><li data-start="1595" data-end="1675"><p data-start="1597" data-end="1675">Strong analytical mindset with the ability to turn insights into action.</p></li><li data-start="1676" data-end="1772"><p data-start="1678" data-end="1772">Organised, proactive, and a natural collaborator with a passion for customer engagement.</p></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">What we offer</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Our Benefits</strong>&nbsp;for this role include, but not limited to:</span></p><ul><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">H&amp;B Employee Discount - 25%</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Pension company&nbsp;contribution</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Exclusive&nbsp;benefits, free advice and savings from a range of retailers and providers</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">And many more!</span></li></ul><p><span style="font-size: 11pt;"><em><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&amp;B.&nbsp;</span><br></em></span></p></div></div><div class="earcuposdescription"><div class="earcu_posdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>Holland &amp; Barrett </em><em>does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland &amp; Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).&nbsp;</em></span></span></p></div></div>