<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p></p><p><strong data-start="930" data-end="947">Performance Marketing Lead | Manchester/Hybrid | up to £55k Basic + Bonus</strong></p><p data-start="950" data-end="1261">The <strong data-start="954" data-end="984">Performance Marketing Lead</strong> will take ownership of planning, executing, and optimising paid digital activity across multiple channels; including Google, Meta, affiliates, and marketplaces. The focus will be on driving sustainable eCommerce growth, maximising ROI, and improving acquisition efficiency.</p><p data-start="1263" data-end="1513">Working at both strategic and hands-on levels, the <strong data-start="1314" data-end="1344">Performance Marketing Lead</strong> will collaborate with content, creative, and senior stakeholders to ensure all campaigns align with commercial objectives, brand positioning, and seasonal priorities.</p><h3 data-start="1520" data-end="1550"><strong data-start="1524" data-end="1548">Key Responsibilities in the Position of Performance Marketing Lead:</strong></h3><ul data-start="1590" data-end="1932"><li data-start="1590" data-end="1702"><p data-start="1592" data-end="1702">Develop and implement the paid media strategy across search, social, display, retargeting, and marketplaces.</p></li><li data-start="1703" data-end="1766"><p data-start="1705" data-end="1766">Manage channel budgets to achieve commercial and ROI goals.</p></li><li data-start="1767" data-end="1844"><p data-start="1769" data-end="1844">Refine keyword, audience, and bidding strategies for optimal performance.</p></li><li data-start="1845" data-end="1932"><p data-start="1847" data-end="1932">Plan and execute structured testing across creatives, landing pages, and audiences.</p></li></ul><ul data-start="1959" data-end="2243"><li data-start="1959" data-end="2065"><p data-start="1961" data-end="2065">Oversee performance across Google Ads, Meta Ads Manager, affiliate networks, and marketplace channels.</p></li><li data-start="2066" data-end="2155"><p data-start="2068" data-end="2155">Partner with creative and content teams to deliver impactful ad assets and messaging.</p></li><li data-start="2156" data-end="2243"><p data-start="2158" data-end="2243">Ensure consistent brand alignment and communication across all digital touchpoints.</p></li></ul><ul data-start="2273" data-end="2549"><li data-start="2273" data-end="2358"><p data-start="2275" data-end="2358">Track and interpret campaign data using Google Analytics and platform dashboards.</p></li><li data-start="2359" data-end="2444"><p data-start="2361" data-end="2444">Translate insights into clear, actionable recommendations to improve performance.</p></li><li data-start="2445" data-end="2549"><p data-start="2447" data-end="2549">Monitor attribution models, conversion paths, and customer lifetime value to guide channel strategy.</p></li></ul><ul data-start="2585" data-end="2781"><li data-start="2585" data-end="2688"><p data-start="2587" data-end="2688">Lead relationships with external agencies, ensuring alignment on KPIs and performance expectations.</p></li><li data-start="2689" data-end="2781"><p data-start="2691" data-end="2781">Identify new technologies, platforms, and partnerships to enhance paid media efficiency.</p></li></ul><ul data-start="2809" data-end="3053"><li data-start="2809" data-end="2870"><p data-start="2811" data-end="2870">Explore emerging platforms and advertising opportunities.</p></li><li data-start="2871" data-end="2951"><p data-start="2873" data-end="2951">Continuously test and evolve targeting, creative, and conversion approaches.</p></li><li data-start="2952" data-end="3053"><p data-start="2954" data-end="3053">Support wider campaigns, product launches, and promotional activity with performance-led insight.</p></li></ul><h3 data-start="3060" data-end="3087"><strong data-start="3064" data-end="3085">To be considered for the role of Performance Marketing Lead, you will offer the following:</strong></h3><ul data-start="3088" data-end="3710"><li data-start="3088" data-end="3194"><p data-start="3090" data-end="3194">At least 5 years of experience in performance or growth marketing, ideally within eCommerce or retail.</p></li><li data-start="3195" data-end="3279"><p data-start="3197" data-end="3279">Proven success managing multi-channel digital budgets and delivering strong ROI.</p></li><li data-start="3280" data-end="3361"><p data-start="3282" data-end="3361">Expert knowledge of PPC, paid social, affiliate, and marketplace advertising.</p></li><li data-start="3362" data-end="3454"><p data-start="3364" data-end="3454">Skilled in Google Ads, Meta Ads Manager, Google Analytics, and data visualisation tools.</p></li><li data-start="3455" data-end="3539"><p data-start="3457" data-end="3539">Commercially minded, confident working with KPIs, ROAS, and budget optimisation.</p></li><li data-start="3540" data-end="3601"><p data-start="3542" data-end="3601">Excellent communication and project management abilities.</p></li><li data-start="3602" data-end="3710"><p data-start="3604" data-end="3710">Experience with eCommerce platforms such as Shopify or Magento, and feed management tools, is desirable.</p></li></ul><p> </p><p>BBBH34871</p></dd>