<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p> </p><div><strong>Paid Media Executive | DTC | Liverpool | Salary up to £35k Basic + Benefits</strong></div><div><div><span style="color: #333333; font-family: Montserrat, Helvetica, Arial, sans-serif; font-size: small;"> </span></div><div>Join this incredible brand who are experiencing high growth and global expansion, in the role of PPC Manager.</div><p>An exciting opportunity has opened up for a Paid Media Executive to join a fast-growing marketing team. The ideal candidate will be passionate about digital marketing, data-driven decision-making, and continuous optimisation.</p><p>As a Paid Media Executive, you'll be responsible for assisting in the planning, execution, and analysis of paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing tools. You'll work closely with other marketing professionals to ensure campaigns align with wider brand goals.</p><h3>Key Responsibilities:</h3><ul><li><p>Assist in the setup, monitoring, and optimisation of paid media campaigns across digital platforms.</p></li><li><p>Conduct audience research, keyword analysis, and competitor benchmarking to inform campaign strategies.</p></li><li><p>Monitor daily performance metrics, providing regular insights and actionable recommendations.</p></li><li><p>Contribute to ad copy creation and suggest landing page improvements to boost campaign performance.</p></li><li><p>Collaborate with internal marketing and ecommerce teams to ensure consistent messaging and strategy alignment.</p></li><li><p>Manage ad spend within budget and optimise toward KPIs including ROAS, CPA, and CTR.</p></li><li><p>Use platforms like Google Analytics, Google Ads, and Meta Ads Manager to analyse data and identify opportunities.</p></li><li><p>Support with A/B testing and contribute to performance reviews with senior stakeholders.</p></li></ul><h3>About You:</h3><ul><li><p>2-3 years' experience in a paid media or performance marketing role.</p></li><li><p>Familiarity with tools such as GA4, Klaviyo, Shopify, and Excel.</p></li><li><p>High attention to detail and strong analytical skills.</p></li><li><p>Strong communication abilities and a proactive, team-oriented mindset.</p></li><li><p>Able to manage multiple tasks in a fast-paced environment.</p><p>Apply today to be considered!</p></li></ul><p>BBBH34381</p></div></dd>