<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p>Marketing Campaigns Manager | Retail/fFMCG | West Midlands | Up to £55k Basic + Great Benefits </p><p data-start="158" data-end="397">The Marketing Campaigns Manager will be responsible for creating and delivering engaging marketing communications to drive member engagement, retention, and lifetime value. The Marketing Campaigns Manager will:</p><ul data-start="399" data-end="1469"><li data-start="399" data-end="557"><p data-start="401" data-end="557">Develop and execute compelling email campaigns that balance commercial offers with brand-building content to drive key KPIs and long-term member advocacy.</p></li><li data-start="558" data-end="756"><p data-start="560" data-end="756">Manage marketing activity within the Membership App, including push notifications, in-app messaging, gamified content, and segmented audience communications to increase engagement and retention.</p></li><li data-start="757" data-end="940"><p data-start="759" data-end="940">Work closely with the Membership &amp; Marketing Analytics Manager to use predictive analytics and insight to inform personalised loyalty experiences across all available touchpoints.</p></li><li data-start="941" data-end="1055"><p data-start="943" data-end="1055">Create content for app, email, and web channels, ensuring consistency with brand guidelines and tone of voice.</p></li><li data-start="1056" data-end="1168"><p data-start="1058" data-end="1168">Deliver effective below-the-line marketing plans, collaborating with external media agencies where required.</p></li><li data-start="1169" data-end="1355"><p data-start="1171" data-end="1355">Monitor and report on key performance indicators, including member lifetime value, shopping frequency, average basket spend, app reviews and downloads, and email performance metrics.</p></li><li data-start="1356" data-end="1469"><p data-start="1358" data-end="1469">Support initiatives to reduce member churn and increase colleague participation across the loyalty programme.</p></li></ul><p data-start="1476" data-end="1679"><strong data-start="1476" data-end="1503">What We Are Looking For</strong><br data-start="1503" data-end="1506">The ideal Marketing Campaigns Manager will bring a mix of creativity, data-driven thinking, and a passion for member engagement. The Marketing Campaigns Manager will have:</p><ul data-start="1681" data-end="2500"><li data-start="1681" data-end="1780"><p data-start="1683" data-end="1780">Experience in email marketing, CRM, or loyalty programmes within a consumer-facing environment.</p></li><li data-start="1781" data-end="1910"><p data-start="1783" data-end="1910">A strong understanding of app-based marketing, including push notifications, gamification, and personalised content delivery.</p></li><li data-start="1911" data-end="2035"><p data-start="1913" data-end="2035">The ability to interpret data and predictive analytics to develop personalised campaigns that drive measurable outcomes.</p></li><li data-start="2036" data-end="2161"><p data-start="2038" data-end="2161">Excellent copywriting and content creation skills, with a proven ability to align messaging to brand tone and guidelines.</p></li><li data-start="2162" data-end="2255"><p data-start="2164" data-end="2255">Strong stakeholder management skills and experience collaborating with external agencies.</p></li><li data-start="2256" data-end="2375"><p data-start="2258" data-end="2375">A proactive, commercial mindset, focused on improving retention, lifetime value, and overall programme performance.</p></li><li data-start="2376" data-end="2500"><p data-start="2378" data-end="2500">The confidence to work independently in a fast-paced environment, while also thriving as part of a wider marketing team.</p></li></ul><p data-start="2502" data-end="2643">This is an exciting opportunity for a Marketing Campaigns Manager to play a key role in shaping a growing loyalty and engagement programme.</p><p> </p><p>BBBH34489</p></dd>