<dt class="rm-fieldTitle">Description</dt><dd class="rm-fieldData"><p data-start="179" data-end="200"><strong data-start="179" data-end="200" data-olk-copy-source="MessageBody">Head of Marketing | FinTech | Warwickshire/Hybrid | Salary up to £90k Basic</strong></p><p data-start="202" data-end="591">A fast-growing FinTech business is reshaping how individuals and professionals manage personal tax - using advanced automation to bring clarity, speed and compliance to a traditionally complex process. With established credibility in the UK market and a strong reputation for technical innovation, the company is now entering an exciting next phase of brand building and commercial growth.</p><p data-start="616" data-end="909">This opportunity is ideal for a <strong data-start="648" data-end="669">Head of Marketing</strong> who thrives in an early-stage, high-impact environment. The position blends strategy and hands-on delivery, leading brand development, CRM thinking, and top-of-funnel activity to drive awareness, engagement, and high-quality opportunities.</p><p data-start="911" data-end="955"><strong data-start="911" data-end="955">Head of Marketing - Key Responsibilities:</strong></p><ul data-start="957" data-end="2078"><li data-start="957" data-end="1094"><p data-start="959" data-end="1094">Shape and deliver a data-driven marketing strategy designed to elevate brand presence, generate leads, and increase demo conversions.</p></li><li data-start="1095" data-end="1188"><p data-start="1097" data-end="1188">Act as brand guardian, owning visual identity, messaging frameworks, and creative assets.</p></li><li data-start="1189" data-end="1361"><p data-start="1191" data-end="1361">Build and execute multichannel B2B campaigns across digital, CRM, social, content, webinars, and events, with a sharp focus on the UK accountancy and FinTech audience.</p></li><li data-start="1362" data-end="1504"><p data-start="1364" data-end="1504">Create strong narratives, presentations, and storytelling that communicate value and differentiate the product in a competitive landscape.</p></li><li data-start="1505" data-end="1648"><p data-start="1507" data-end="1648">Lead CRM strategy and marketing automation, ensuring segmentation, nurture journeys, and conversion performance are continuously optimised.</p></li><li data-start="1649" data-end="1743"><p data-start="1651" data-end="1743">Produce compelling copy across ads, emails, landing pages, and thought-leadership content.</p></li><li data-start="1744" data-end="1865"><p data-start="1746" data-end="1865">Own key marketing metrics: define KPIs, measure funnel performance, and provide clear insight to the leadership team.</p></li><li data-start="1866" data-end="1993"><p data-start="1868" data-end="1993">Partner closely with sales to support pipeline targets, ensuring marketing activity converts into meaningful conversations.</p></li><li data-start="1994" data-end="2078"><p data-start="1996" data-end="2078">Track market movements, competitor activity, and sector shifts to inform strategy.</p></li></ul><p data-start="2080" data-end="2123"><strong>What You Need As Head of Marketing:</strong></p><ul data-start="2125" data-end="2746"><li data-start="2125" data-end="2222"><p data-start="2127" data-end="2222">5+ years of B2B marketing experience, ideally within SaaS, FinTech, or professional services.</p></li><li data-start="2223" data-end="2290"><p data-start="2225" data-end="2290">A track record in top-of-funnel growth and ABM-style campaigns.</p></li><li data-start="2291" data-end="2373"><p data-start="2293" data-end="2373">Strong understanding of the UK accountancy and financial technology ecosystem.</p></li><li data-start="2374" data-end="2462"><p data-start="2376" data-end="2462">CRM and automation expertise, with a comfort level in using data to steer decisions.</p></li><li data-start="2463" data-end="2537"><p data-start="2465" data-end="2537">Excellent storytelling, copywriting, and presentation-building skills.</p></li><li data-start="2538" data-end="2607"><p data-start="2540" data-end="2607">Confident in shaping brand identity and managing creative output.</p></li><li data-start="2608" data-end="2700"><p data-start="2610" data-end="2700">Comfortable operating in a fast-moving, early-stage environment with a hands-on mindset.</p></li><li data-start="2701" data-end="2746"><p data-start="2703" data-end="2746">Analytical and performance-driven approach.</p><p data-start="2703" data-end="2746">Apply today to find out more</p></li></ul><p> </p><p>BH<span data-olk-copy-source="MessageBody">34946</span></p></dd>