<h3 class="theme-panel-header text-2xl pb-6 theme-vacancy-section-title">About the role</h3><p>The Head of Brand Marketing is responsible for developing and executing strategies that build and strengthen the company’s brand identity and reputation. They lead brand positioning, messaging, and creative direction to ensure consistency across all marketing channels. This role involves collaborating with cross-functional teams to align brand initiatives with business objectives and customer needs. Ultimately, they are customer obsessed, drive brand awareness, loyalty, and long-term growth through impactful storytelling and strategic marketing campaigns.</p><p>Key Responsibilities</p><ul><li>Brand Strategy Development: Define and lead the overall brand strategy, positioning, and value proposition to ensure clear market differentiation and alignment with business goals.</li><li>Creative Direction &amp; Messaging: Oversee brand messaging, visual identity, tone of voice, and creative campaigns to ensure consistency and impact across all touchpoints.</li><li>Campaign Leadership: Plan and execute integrated brand marketing campaigns across ATL, digital, social, print, and experiential channels to drive awareness, consideration and conversion.</li><li>Team &amp; Agency Management: Lead, inspire and mentor internal brand marketing team; manage external agency ecosystem, creative partners, and consultants to deliver high-quality brand work.</li><li>Cross-functional Collaboration: Partner with product, sales, communications, and customer experience teams to align brand efforts across the customer journey.</li><li>Market &amp; Consumer Insights: Use data, research, and market trends to inform branding and campaign targeting decisions&nbsp;and refine strategies based on customer behaviour and competitor analysis.</li><li>Brand Performance Measurement: Establish KPIs and regularly evaluate brand health, awareness, sentiment, and campaign effectiveness to optimize performance.</li><li>Brand Governance: Ensure global and regional teams adhere to brand guidelines and maintain consistency across all communications and marketing assets.</li><li>Media planning and investment: Significant experience in working with econometrics and agencies to maximise media investment across channels and across the funnel.&nbsp;</li></ul><div class="absolute bottom-2 right-2"><button onclick="scrollToTop()" class="theme-primary p-2 rounded-lg flex"> <i translate="no" class="material-symbols-outlined"> arrow_upward </i> </button></div>