<div style="font-size:16.0px;word-wrap:break-word"><h2 style="font-size:1.0em;margin:0.0px"><b>Responsibilities</b></h2></div><div><ul><li><p>Google Shopping&nbsp;</p></li></ul><ul><li style="list-style-type:none"><ul><li style="list-style-type:circle"><p>Drive high-intent shoppers to individual toy product pages by promoting a wide and frequently changing SKU range across Google Shopping</p></li><li style="list-style-type:circle"><p>Maximise online sales and CoS limites across core toy, software, outdoor and nursery ranges</p></li><li style="list-style-type:circle"><p>Ensure strong visibility for bestsellers, new launches, and top toy lines, particularly during peak trading periods (e.g. Christmas, Black Friday, Easter)</p></li><li style="list-style-type:circle"><p>React quickly to trend-led demand (e.g. viral toys, movie tie-ins) by scaling budgets and prioritising in-stock, high-converting products</p></li><li style="list-style-type:circle"><p>Use performance data and audience insights to balance always-on activity with promotional bursts while protecting margin</p></li></ul></li></ul><ul><li><p>YouTube Campaign Objectives</p></li></ul><ul><li style="list-style-type:none"><ul><li style="list-style-type:circle"><p>Build brand awareness and trust with parents, gift buyers, and families through engaging, age-appropriate video content</p></li><li style="list-style-type:circle"><p>Support key retail moments such as seasonal gifting, new toy launches, and exclusive product drops</p></li><li style="list-style-type:circle"><p>Reach both parent purchasers and child influencers using contextual, interest-based, and family-safe placements</p></li><li style="list-style-type:circle"><p>Measure and optimise against metrics such as cost per view, CPM ,&nbsp; reach, frequency, view rate, watch time.&nbsp;</p></li></ul></li></ul><ul><li><p>Delivering campaigns whilst meeting deadlines.</p></li><li><p>Regular monitoring and reporting across all campaigns.</p></li><li><p>Liaising with suppliers, buying &amp; marketing teams ahead of campaigns going live.</p></li><li><p>Maintaining the tone of voice for all aspects of the marketing mix company wide.</p></li><li><p>Ensuring that you keep within timelines is crucial to a campaign..</p></li><li><p>Other marketing duties will be covered as and when needed depending on the time of year and volume of activity.</p></li></ul></div>