<h3>Company Description</h3><p><strong>Lead the standard. Develop the talent. Elevate the fitness experience.</strong></p><p>Everlast Gyms is growing fast – and we’re looking for a <strong>Fitness Development Manager</strong> to lead the performance, quality, and commercial success of fitness across our clubs from the Midlands to Scotland.</p><p>This is a senior, field-based leadership role for a fitness professional who can influence at scale. You’ll shape coaching standards, develop high-performing fitness teams, and ensure every Everlast Gym delivers an elevated, commercially strong fitness proposition.</p><p>Backed by the power of <strong>Frasers Group</strong>, this is a career-defining opportunity to leave your mark on one of the UK’s fastest-growing gym brand</p><p><strong>What’s in it for you?</strong></p><p><strong>Regional Leadership Impact</strong></p><p>You’ll own fitness standards across a large estate, influencing performance, people, and product at scale.</p><p><strong>Career Progression Without Limits</strong></p><p>We grow fast – and we develop leaders even faster. This role opens pathways into senior fitness, commercial, and central leadership roles.</p><p><strong>Training &amp; Development</strong></p><p>Ongoing leadership development, advanced fitness product training, and the opportunity to remain hands-on delivering group training and events.</p><p><strong>Reward &amp; Recognition</strong></p><ul><li>Salary: £35,000 + performance bonus</li><li>Company car</li><li>Free Everlast Gym membership</li><li>20% discount across all Frasers Group brands</li><li>Monthly recognition programmes including Everlast Champions and Frasers Group Champion (double-salary month for winners)</li></ul><p>A Culture Built for the Ambitious</p><p>Fearless, fast-paced, high energy – built for people who back themselves and lead from the front.</p><ul></ul><h3>Job Description</h3><p><strong>Lead the Fitness Standard</strong></p><ul><li>Act as a visible ambassador for fitness across the Everlast Gyms estate</li><li>Set, embed, and maintain elite coaching standards aligned to the Everlast brand</li><li>Ensure consistent delivery of group training, PT, and fitness experiences across all clubs</li></ul><p><strong>Drive Commercial Performance</strong></p><ul><li>Own and drive the commercial success of the fitness product across your region</li><li>Support clubs to maximise PT revenue, group training utilisation, and engagement</li><li>Use data, insight, and KPIs to influence performance and challenge underperformance</li></ul><p><strong>Develop High-Performing Teams</strong></p><ul><li>Recruit, train, develop, and retain Head Coaches, Personal Trainers, Fitness Coaches, and class instructors</li><li>Support General Managers and Area Managers through onsite and remote coaching</li><li>Build strong pipelines of talent and future fitness leaders</li></ul><p><strong>Deliver Elevated Fitness Experiences</strong></p><ul><li>Lead regional workouts, launches, and events across the Frasers Group estate</li><li>Drive group training engagement through innovative programming and activation</li><li>Ensure fitness environments are professional, safe, engaging, and on-brand</li></ul><p><strong>Execute with Precision</strong></p><ul><li>Lead the rollout of new fitness products and initiatives</li><li>Partner with Learning &amp; Development to evolve training materials and delivery methods</li><li>Maintain brand standards in line with the Everlast brand book across all clubs</li></ul><h3>Qualifications</h3><ul><li>Level 3 fitness qualification (or equivalent) – essential</li><li>Proven experience delivering a wide range of group training concepts</li><li>Strong knowledge of both boutique fitness and large-scale gym operations</li><li>Experience leading and developing teams of PTs and freelance coaches</li><li>Commercially minded, with a clear understanding of fitness revenue models</li><li>Confident, influential communicator with strong stakeholder management skills</li><li>A passion for health, fitness, and coaching excellence</li><li>Driven, ambitious, and committed to continuous development</li><li>Flexibility to travel extensively and work varied hours to meet business needs</li></ul><h3>Additional Information</h3><p>An opportunity like this at Frasers Group is for the fearless. To make the most of it, you’ll live and breathe our principles:</p><p><strong>Own It</strong> – Own the standards, own the performance, own the results.<br><strong>Think Without Limits</strong> – Be bold, be fast, be fearless.<br><strong>Be Relevant</strong> – To our people, our members, and our future.<br><strong>One Team</strong> – Aligned, collaborative, and driven to win together.<br><strong>Honesty</strong> – Build trust, challenge respectfully, and lead with integrity.</p><p>Want to see what we’re building? Visit our <strong>Everlast LinkedIn page</strong> to learn more.</p>