<p><strong>What is the role</strong></p><p>The Fashion Copywriter provides an essential role in the day-to-day running of the website and marketing activities. Working between all three brands they will execute tasks which provide the basis of an e-commerce website. Working closely with the Trading Co-Ordinators and marketing team in order to drive traffic and sales, and improve user experience through the platform. An interest in fashion marketing and a desire to work within the fashion industry is essential.</p><p>&nbsp;</p><p><strong>What you will do</strong></p><p><strong>Product Admin:</strong></p><ul><li>Responsible for efficiently loading products to the website and meeting product deadlines.</li><li>Ensuring that all product information is up to date including price and technical details.</li><li>Ensuring all products are attributed across the navigation categories and subcategories to optimise sales both for the website and the app.</li><li>Up to date with products and competitor activity to make sure trends and collection are current and performing to KPIs and all trends are kept up to date with the latest product.</li><li>Update and maintain the delivery list to ensure any changes to the delivery process are dealt with and priority product is always being worked on.</li><li>Raise any web glitches and suggesting changes to make sure that we are optimising sales and website performance.</li></ul><p><strong>Online Visual Merchandising:</strong></p><ul><li>Ensuring that all product categories are SEO/user friendly and that all the URLS are correct.</li><li>Apply mix and match, colours available and completing build the outfit so products can be easily navigated between on the product pages of the site and maximising sales.</li></ul><p><strong>Optimisation</strong></p><ul><li>Work closely with the SEO team to optimise content production to maximise SEO trends and topics. Keep content ahead of other key fashion competitors.</li><li>Optimise product content for the marketplaces ensuring that all specifications are met and loaded to deadline, improve ranking and therefore sales.</li><li>Producing SEO friendly product and banner copy and ensuring that it meets the brands tone of voice.</li></ul><p>&nbsp;</p><p><strong>What you will bring</strong>&nbsp;</p><ul><li>Highly motivated and a desire to be the best</li><li>Excellent attention to detail</li><li>Excellent writing skills with an aptitude for punctuation and grammar</li><li>Quick learner</li><li>Proven ability to work well within a team and independently</li><li>Proven record of good attendance and flexibility</li><li>Positive energy and enthusiasm to succeed</li><li>Ability to adapt to frequent change and a high-pressure environment</li><li>Outstanding loyalty and commitment to the business</li><li>Good communication skills, friendly style</li><li>A-Level or equivalent in English Language</li><li>Basic knowledge of SEO would be beneficial but is not essential</li><li>Understanding of usability and user experience online</li><li>Basic IT skills required</li></ul>