<h3 class="theme-panel-header text-2xl pb-6 theme-vacancy-section-title">About this role</h3><p>Leading on SEO content, developing strategic content plans and optimising existing content to drive organic visibility and performance.</p><p>Key Responsibilities -&nbsp;</p><ul><li>Create new content across blogs, landing pages, and on-site copy, in line with our organic focus areas &amp; campaign comms.</li><li>Lead on developing and localising content strategies at both national and regional levels to support organic growth across key markets.</li><li>Identify and assess opportunities to optimise existing content to maximise rank and traffic.</li><li>Responsible for researching and reporting on search trends, in line with performance.</li><li>Accountable for sharing new keyword focus areas for PIRs &amp; campaign planning.</li><li>Supporting the SEO team to create and deliver the content strategy &amp; roadmap.</li><li>Accountable for CMS management for SEO, such as publishing and editing content.</li><li>Assisting other members of the SEO team with technical, on site and local tasks.</li><li>Keeping up to date with the latest SEO trends and understanding new opportunities</li></ul><p>&nbsp;</p><div class="absolute bottom-2 right-2"><button onclick="scrollToTop()" class="theme-primary p-2 rounded-lg flex"> <i translate="no" class="material-symbols-outlined"> arrow_upward </i> </button></div>