<div class="earcuposdescription"><div class="earcuposdescriptionnote"><p data-start="183" data-end="280"><strong data-start="183" data-end="196">Location:</strong> Hybrid - Nuneaton, Warwickshire (2 days in the office)</p><p data-start="183" data-end="280">At Holland &amp; Barrett we're on a mission to become the UK's most&nbsp;customer-centric wellness brand — and we're looking for a <strong data-start="416" data-end="438">CRM Growth Manager</strong> to help us get there.</p><p data-start="464" data-end="751">In this pivotal role, you'll take ownership of our CRM automation strategy, driving meaningful connections with millions of customers. From personalised lifecycle journeys to loyalty integrations, you'll ensure every interaction adds value, builds trust, and inspires healthier living.</p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Role</div><div class="earcuposdescriptionnote"><ul><li data-start="782" data-end="911"><p data-start="784" data-end="911">Lead omnichannel CRM automation across email, app, web and push – covering onboarding, repeat, reactivation and win-back.</p></li><li data-start="912" data-end="1018"><p data-start="914" data-end="1018">Use data-driven triggers and personalisation to grow loyalty and increase customer lifetime value.</p></li><li data-start="1019" data-end="1125"><p data-start="1021" data-end="1125">Drive growth of our opted-in customer base and optimise referral channels to maximise conversions.</p></li><li data-start="1126" data-end="1218"><p data-start="1128" data-end="1218">Embed loyalty programmes into CRM journeys to deepen engagement and repeat purchase.</p></li><li data-start="1219" data-end="1398"><p data-start="1221" data-end="1398">Monitor, test, and optimise campaign performance – ensuring CRM delivers against both commercial KPIs (frequency, ATV, CLTV) and customer outcomes (experience, value).</p></li><li data-start="1399" data-end="1517"><p data-start="1401" data-end="1517">Collaborate across Martech, Data, Product, and Creative teams to deliver seamless, customer-first experiences.</p></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Person</div><div class="earcuposdescriptionnote"><ul><li data-start="1556" data-end="1664"><p data-start="1558" data-end="1664">Proven experience in CRM, lifecycle, or retention marketing (retail/ecommerce background desirable).</p></li><li data-start="1665" data-end="1731"><p data-start="1667" data-end="1731">Hands-on experience with Braze (or similar ESPs) and CDPs.</p></li><li data-start="1732" data-end="1823"><p data-start="1734" data-end="1823">Strong analytical mindset – confident using data to inform strategy and measure impact.</p></li><li data-start="1824" data-end="1919"><p data-start="1826" data-end="1919">Understanding of referral marketing, consent optimisation, and lifecycle best practice.</p></li><li data-start="1920" data-end="2008"><p data-start="1922" data-end="2008">A natural collaborator, able to influence stakeholders and drive shared success.</p></li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">What we offer</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Our Benefits</strong>&nbsp;for this role include, but not limited to:</span></p><ul><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">H&amp;B Employee Discount - 25%</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Pension company&nbsp;contribution</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Exclusive&nbsp;benefits, free advice and savings from a range of retailers and providers</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">And many more!</span></li></ul><p><span style="font-size: 11pt;"><em><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&amp;B.&nbsp;</span><br></em></span></p></div></div><div class="earcuposdescription"><div class="earcu_posdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>Holland &amp; Barrett </em><em>does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland &amp; Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).&nbsp;</em></span></span></p></div></div>