Anthropologie Digital Analyst

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UK-London

Competitive

January 7, 2026

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Job description

<div class="container-fluid iCIMSJobsTable"><div class="row"><div class="col-xs-12 title"><div id="iCIMSHeader" tabindex="-1"><h1 class="iCIMSHeader axiom0-0 axiom-scraped-0">Anthropologie Digital Analyst</h1></div></div><div class="col-xs-6 header left"><span class="sr-only field-label">Location</span><span class=" axiom1-0 axiom-scraped-1">UK-London</span></div><div class="col-xs-6 header right"><span class="sr-only field-label">Job ID</span><span>2026-23680</span></div><div class="col-xs-12 additionalFields"><dl class="iCIMSJobHeaderGroup"><div class="iCIMSJobHeaderTag"><dt class="iCIMSJobHeaderField">Job Family</dt><dd class="iCIMSJobHeaderData"><span>Digital / Analytics</span></dd></div><div class="iCIMSJobHeaderTag"><dt class="iCIMSJobHeaderField">Employee Type</dt><dd class="iCIMSJobHeaderData"><span>Regular</span></dd></div><div class="iCIMSJobHeaderTag"><dt class="iCIMSJobHeaderField">Position Type</dt><dd class="iCIMSJobHeaderData"><span>Full-Time</span></dd></div></dl></div></div></div><h2 class="iCIMSInfoMsg iCIMSInfoFieldJob">About Us</h2><div class="iCIMSInfoMsg iCIMSInfoMsgJob"><div class="iCIMSExpandableContainer"><div class="iCIMSExpandableText"><p style="margin: 0px;"><span class="TextRun SCXW54840213 BCX8" data-contrast="auto"><span class="NormalTextRun SCXW54840213 BCX8">Founded in 1992, Pennsylvania, USA, by current URBN chairman and president Dick Hayne, Anthropologie was named after his college major (with a decidedly French twist) Anthropologie, which now operates over 200 stores worldwide, has evolved into a leading one-of-a-kind destination for those seeking a curated mix of clothing, accessories, gifts and home décor to reflect their personal style. In 2009 the brand launched its first store in London and</span> <span class="NormalTextRun SCXW54840213 BCX8">now </span><span class="NormalTextRun SCXW54840213 BCX8">has</span><span class="NormalTextRun SCXW54840213 BCX8"> over</span><span class="NormalTextRun SCXW54840213 BCX8"> 18 stores in the UK and Europe</span><span class="NormalTextRun SCXW54840213 BCX8">. </span></span><span class="EOP SCXW54840213 BCX8" data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span></p></div></div></div><h2 class="iCIMSInfoMsg iCIMSInfoFieldJob">Role Summary</h2><div class="iCIMSInfoMsg iCIMSInfoMsgJob"><div class="iCIMSExpandableContainer"><div class="iCIMSExpandableText"><p style="margin: 0px;">The Digital Analyst will be responsible for defining, collecting, and analysing visitor behaviour and data across the Anthropologie UK/EU website, app, and mobile applications to deliver actionable insights into the brand’s ecommerce experience and digital marketing performance. <br> <br>Working closely with the Trade & Marketing teams, the role requires a passion for learning, adaptability, and an ability to understand the wider business context. <br> <br>The Digital Analyst will leverage data from multiple sources, including Google Analytics and proprietary databases, to analyse customer behaviour, optimise website performance and enhance the overall user experience.</p></div></div></div><h2 class="iCIMSInfoMsg iCIMSInfoFieldJob">What You'll Be Doing</h2><div class="iCIMSInfoMsg iCIMSInfoMsgJob"><div class="iCIMSExpandableContainer"><div class="iCIMSExpandableText"><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Analyse customer behaviour across digital touchpoints to understand the end-to-end customer journey and identify optimisation opportunities across Web, App, and Mobile platforms. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Proactively identify underperforming areas across websites, mobile apps, and digital touchpoints, recommending actions to improve conversion, engagement, and user experience. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;"> Use Google Analytics and proprietary data sources to track user interactions, conversion funnels, and drop-off points, identifying key drivers of customer satisfaction and loyalty. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Extract, combine, and analyse data from multiple sources using SQL, performing advanced analysis to uncover trends, patterns, and insights that inform business decisions. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Develop and maintain interactive reports and dashboards using Qlik, owning regular performance reporting across key ecommerce KPIs including traffic, conversion, revenue, and customer experience. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Partner with cross-functional teams to deliver insights aligned to business objectives and optimisation initiatives. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Support the implementation and governance of Google Analytics tracking and tagging to ensure accurate and consistent measurement across digital platforms. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Communicate insights and recommendations clearly through concise reporting, PowerPoint presentations, and stakeholder discussions. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Provide ad-hoc analysis and insight support to the EU Digital team as required. </span></li></ul></div></div></div><h2 class="iCIMSInfoMsg iCIMSInfoFieldJob">What You'll Need</h2><div class="iCIMSInfoMsg iCIMSInfoMsgJob"><div class="iCIMSExpandableContainer"><div class="iCIMSExpandableText"><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Proven experience as a Web Analyst or similar role in an eCommerce or digital marketing environment. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Strong technical skills in SQL for data extraction and manipulation from relational databases. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Proficiency in Google Analytics or similar web analytics platforms, with a focus on analysing customer behaviour and website performance. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Experience in A/B testing management, including experiment design, implementation, and analysis. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Proficiency in report and dashboard building using Qlik or similar BI tools. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Excellent PowerPoint and presentation skills, with the ability to convey complex concepts in a clear and concise manner. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Strong analytical and problem-solving skills, with a keen attention to detail and the ability to derive actionable insights from data. </span></li></ul><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-family: verdana, geneva; font-size: 10pt;">Ability to work collaboratively in a fast-paced, cross-functional team environment. </span></li></ul><p style="margin: 0px;"> </p><p style="margin: 0px;"><span style="font-family: verdana, geneva; font-size: 10pt; color: #ffffff;">#AnthroEU</span></p></div></div></div><h2 class="iCIMSInfoMsg iCIMSInfoFieldJob">The Perks</h2><div class="iCIMSInfoMsg iCIMSInfoMsgJob"><div class="iCIMSExpandableContainer"><div class="iCIMSExpandableText"><p style="margin: 0px;"><span style="font-family: verdana, geneva; font-size: 10pt;"> </span></p><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-size: 10pt; font-family: verdana, geneva;">Work-life balance:</span></li></ul><p style="margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 10pt; font-family: verdana, geneva;">-Flexible start and finish times</span></p><p style="margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 10pt; font-family: verdana, geneva;">-Bring your dog to work </span></p><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-size: 10pt; font-family: verdana, geneva;">Wellbeing:</span></li></ul><p style="margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 10pt; font-family: verdana, geneva;">-Employees Assistance program to support with mental, physical and financial health</span></p><p style="margin: 0cm 0cm 0cm 72pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 10pt; font-family: verdana, geneva;">-Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships</span></p><p style="margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 10pt; font-family: verdana, geneva;">-Private Medical Insurance</span></p><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-size: 10pt; font-family: verdana, geneva;">Employee Discount:</span></li></ul><p style="margin: 0cm 0cm 0cm 72pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 10pt; font-family: verdana, geneva;">-Up to 40% off at all URBN Brands </span></p><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-size: 10pt; font-family: verdana, geneva;">Community:</span></li></ul><p style="margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 10pt; font-family: verdana, geneva;">-One paid day to either volunteer or fundraise for a charity of your choice</span></p><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-size: 10pt; font-family: verdana, geneva;">Travel:</span></li></ul><p style="margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 10pt; font-family: verdana, geneva;"> -Cycle to work scheme, season ticket loan</span></p><ul style="margin-bottom: 0cm; color: #000000; font-weight: 400; margin-top: 0cm;"><li><span style="font-size: 10pt; font-family: verdana, geneva;">Continued Development:</span></li></ul><p style="margin: 0cm 0cm 0cm 36pt; font-size: medium; font-family: 'Gill Sans', sans-serif; color: #000000; font-weight: 400;"><span style="font-size: 11pt; font-family: verdana, geneva;"><span style="font-size: 10pt;">-We offer structured support within the business alongside continued learning and development</span> </span></p></div></div></div><h2 class="iCIMSInfoMsg iCIMSInfoFieldJob">Equal Opportunity Statement</h2><div class="iCIMSInfoMsg iCIMSInfoMsgJob"><div class="iCIMSExpandableContainer"><div class="iCIMSExpandableText"><p style="font-size:13px;font-family:verdana">URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.</p></div></div></div><div class="iCIMSJobOptions"><h2 class="iCIMSSubHeader iCIMSSubHeaderJob">Options</h2><div id="jobOptionsMobile" class="iCIMSJobOptionsMobile iCIMSJobOptionsMobileOptions3"><a href="https://homeoffice-eu-urbn.icims.com/jobs/23680/anthropologie-digital-analyst/job?mode=apply&apply=yes&iniframe=1&hub=15&hashed=-1834381852" class="iCIMSAnchor iCIMSActionButton iCIMSApplyOnlineButton iCIMSPrimaryButton" title="Apply"><div class="iCIMSActionButtonText"><span class="iCIMSLongLabel">Apply</span><span class="iCIMSShortLabel">Apply</span></div></a><a onclick="showSocialOptions(); return false" id="mobileShowSocialOptionsButton" href="#" class="iCIMSAnchor iCIMSActionButton iCIMSJobShareButton" title="Share"><div class="iCIMSActionButtonText"><span class="iCIMSShortLabel">Share</span></div></a><a href="https://homeoffice-eu-urbn.icims.com/jobs/23680/anthropologie-digital-analyst/referral?iniframe=1&hub=15&hashed=-625912878" class="iCIMSAnchor iCIMSActionButton iCIMSSecondaryButton" title="Submit a Referral"><div class="iCIMSActionButtonText"><span class="iCIMSLongLabel">Submit a Referral</span><span class="iCIMSShortLabel">Refer</span></div></a></div><div id="jobSocialOptions" class="iCIMSjobSocialOptions"><div id="jobSocialOptionsErrMsg" class="iCIMSMessage iCIMSErrorMessage iCIMSGenericMessage NoDisplay">Sorry the Share function is not working properly at this moment. 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