Loyalty Data Analyst (36368)

August 6, 2025

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Full Time

London

Competitive

August 6, 2025

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Job description

<div class="earcuposdescription"><div class="earcuposdescriptiontitle">About Data at Holland & Barrett</div><div class="earcuposdescriptionnote">At Holland & Barrett (H&B), we want to empower everyone to live healthier, happier lives. With over 150 years of experience, we're the largest health & wellness retailer in Europe and a globally trusted brand. Our ambition is to become the world's most trusted wellness partner, chosen by over 100 million people worldwide.    Our Analytics organisation is structured into five verticals: four embedded analytics areas aligned to key business functions, and a central Business Intelligence team focused on cross-functional reporting and performance enablement. Together with our Data Engineering and Data Science colleagues, we make data a strategic lever to achieve H&B's goals.    As a Loyalty or Retention Analyst in the Customer Growth Analytics team, you'll work closely with stakeholders across CRM, Lifecycle Marketing, Digital, and our Loyalty Programme to deliver high-quality dashboards and insights that improve customer engagement, retention, and lifetime value. You'll act as a trusted analytics partner—supporting campaign planning, analysing programme performance, and surfacing insights that shape personalised customer journeys.</div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Role</div><div class="earcuposdescriptionnote"><ul><li>Partner with CRM and Marketing teams to analyse customer segments, triggers, and behaviours that influence retention and reactivation. </li><li>Support the Loyalty Programme team with insights into member engagement, tier behaviours, benefit usage, and strategic KPIs. </li><li>Build dashboards in Metabase that clearly communicate retention metrics, loyalty performance, and customer value trends. </li><li>Write clean, efficient SQL to transform and extract data from large datasets across marketing, transactions, and customer interactions. </li><li>Contribute to campaign measurement, A/B test design, and post-campaign analysis in partnership with Lifecycle Marketing. </li><li>Support analytics delivery, contributing to backlog shaping, sprint planning, and execution. </li><li>Collaborate cross-functionally with BI Developers, Embedded Analysts, CRM teams, and Product to deliver end-to-end data products. </li><li>Continue developing your skills with mentorship from senior team members and access to our skills framework to grow into a full-stack analyst. </li><li>Work with a modern data stack, including Redshift, BigQuery, Matillion, and Retool. </li></ul>Location: This is a hybrid role, with 2 days per week expected in either our London or Nuneaton office. </div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Person</div><div class="earcuposdescriptionnote">Core Skills & Behaviours <ul><li>SQL proficiency: Comfortable querying, joining, and transforming data for reporting and analysis. </li><li>Business acumen: Understands the context behind CRM and loyalty metrics and translates them into meaningful, actionable outputs. </li><li>Communication: Able to explain data insights clearly to both technical and non-technical stakeholders. </li><li>Delivery ownership: Manages own tasks independently and reliably contributes to delivery across sprints. </li><li>Visualisation skills: Designs clean, usable dashboards in Metabase (or experience with equivalent tools like Tableau, Looker, PowerBI). </li><li>Collaborative mindset: Works well in cross-functional teams and contributes to team rituals (e.g. planning, retrospectives). </li><li>Education & Experience: You have a degree in a quantitative field such as Mathematics, Statistics, Economics, Engineering, or Computer Science, and 2–3 years of experience in a data or analytics role—ideally with exposure to CRM, loyalty, or marketing analytics. </li></ul></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">Benefits</div><div class="earcuposdescriptionnote">💸 Technology Incentive Scheme - we offer different bonus schemes for all grades in Technology, starting at 10%.📚 Learning and Development opportunity with Holland & Barrett is a great base for career development long term.🤝 Career progression 🔝 Pension company contribution ✈️ Your wellbeing is paramount so you can get away and take 28 or 33 Days Holiday per year. 💷 Refer and Earn Scheme - as we're growing you can earn money by referring people to join us from your network.👜 Epic Extras gives you access to exclusive benefits, free advice and savings from a range of retailers and providers.💰 Stay healthy with Discounted Products - from day one you'll get a 25% discount (on top of other promotions) when you shop at H&B on anything that you buy. 🙋🏽 We all need a little help sometimes, so we offer Free 24/7 Confidential Advice & Colleague Welfare.🧠 Mental Health First Aiders - we have lots of qualified Mental Health First Aiders because its all about your health & wellbeing.👑 We have colleague Reward and Recognition Schemes, so your hard work and loyalty won't go unnoticed.👏 And many more!</div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">Our Recruitment Process:</div><div class="earcu_posdescriptionnote">Our selection process is designed to be thorough, transparent, and aligned with the role. It includes:<ul data-start="246" data-end="733"><li data-start="246" data-end="331">A short Coderbyte assessment to evaluate core technical and analytical skills</li><li data-start="332" data-end="414">Role-specific questions to understand your approach to relevant challenges</li><li data-start="415" data-end="502">An interview with the Hiring Manager to explore your experience and motivations</li><li data-start="503" data-end="577">A case study to demonstrate problem-solving and strategic thinking</li><li data-start="578" data-end="652">A follow-up review to delve deeper into your insights and approach</li><li data-start="653" data-end="733">Short conversations with team members to assess team fit and working style</li></ul>#LI-Hybrid #LI-CM1</div></div>

Holland Barrett