Acting Head of Social Content

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Elemis

Acting Head of Social Content

Job description

<div class="external-paneltrix-content external-paneltrix-content--colored external-paneltrix-content--lead-in" id="external-jobs-show-description"><script type="application/json" id="js-react-on-rails-context">{"railsEnv":"production","inMailer":false,"i18nLocale":"en","i18nDefaultLocale":"en","rorVersion":"13.0.2","rorPro":false,"href":"https://careers.elemis.com/en/postings/b211c64c-f186-40f7-aff6-0ed8edc01899","location":"/en/postings/b211c64c-f186-40f7-aff6-0ed8edc01899","scheme":"https","host":"careers.elemis.com","port":null,"pathname":"/en/postings/b211c64c-f186-40f7-aff6-0ed8edc01899","search":null,"httpAcceptLanguage":"en-US,en;q=0.9","serverSide":false}</script><div id="External::Careerspage::Renderrichtrixcontent-react-component-4188b89e-1395-4e9e-8258-e57ff93abd98"><div><div><!--block-->To lead ELEMIS' social media and influencer marketing efforts, shaping the brand voice across key social platforms—with a primary focus on TikTok and Instagram—to drive awareness, engagement, and growth within the highly competitive skincare landscape. Responsible for overseeing all owned social channels, spearheading influencer partnerships, and overseeing a social affiliate programme that turns brand advocates into a high-performing content and commerce engine. &nbsp;</div></div></div><script type="application/json" class="js-react-on-rails-component" data-component-name="External::Careerspage::Renderrichtrixcontent" data-dom-id="External::Careerspage::Renderrichtrixcontent-react-component-4188b89e-1395-4e9e-8258-e57ff93abd98">{"htmlString":"\u003cdiv\u003e\n\u003c!--block--\u003eTo lead ELEMIS' social media and influencer marketing efforts, shaping the brand voice across key social platforms—with a primary focus on TikTok and Instagram—to drive awareness, engagement, and growth within the highly competitive skincare landscape. 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class="external-definition-list hide-at-sm-block" id="external-jobs-show-meta-mobile"><dt class="pinpoint-job-sidebar--department">Department</dt><dd class="pinpoint-job-sidebar--department">PR &amp; Social Media</dd><dt class="pinpoint-job-sidebar--employmenttype">Employment Type</dt><dd class="pinpoint-job-sidebar--employmenttype">Fixed Term - Full Time</dd><dt class="pinpoint-job-sidebar--location">Location</dt><dd class="pinpoint-job-sidebar--location">Head Office, London</dd><dt class="pinpoint-job-sidebar--workplace-type">Workplace type</dt><dd class="pinpoint-job-sidebar--workplace-type">Hybrid</dd></dl><h2 class="external-panelheading" id="responsibilities-heading">What Will You Do?</h2><div class="external-paneltrix-content external-paneltrix-content--colored" id="responsibilities-body"><div id="External::Careerspage::Renderrichtrixcontent-react-component-69f69ae7-710b-4590-b151-b329f2a91400"><div><div><!--block--><strong><em>Social Media Strategy &amp; Execution</em></strong><em>&nbsp;</em></div><ul><li><!--block-->Develop and implement a forward-thinking, data-driven social media strategy across all owned channels, with a focus on Instagram and TikTok&nbsp;</li><li><!--block-->Create and oversee a robust content calendar aligned with the marketing calendar, encompassing brand campaigns, product launches, and seasonal moments&nbsp;</li><li><!--block-->Ensure content is innovative, on-trend, and platform-native, and in alignment with the brand’s focuses &nbsp;</li><li><!--block-->Ensure there is constant monitoring of analytics and reporting to optimise performance and shape future content&nbsp;</li></ul><div><!--block--><strong><em>Influencer Marketing </em></strong><em>&nbsp;</em></div><ul><li><!--block-->Lead the influencer strategy across tiers (macro, micro, and nano), with a focus on brand alignment and EMV &nbsp;</li><li><!--block-->Form and develop relationships with relevant influencers and agents to drive brand advocacy and equity&nbsp;</li><li><!--block-->Oversee all influencer campaigns from brief to execution, ensuring impactful storytelling and performance tracking&nbsp;</li><li><!--block-->Support channels on developing influencer marketing campaigns to fit their goals, partner alignment and budget, whilst in alignment with the wider UK influencer strategy for ELEMIS&nbsp;</li></ul><div><!--block--><strong><em>Social Affiliate Programme</em></strong><em>&nbsp;</em></div><ul><li><!--block-->Proactively build social advocacy programs that drive brand conversations and deepen brand relationships, empowering the customer to become the influencer and voice of ELEMIS, whilst having a social affiliate element to drive sales&nbsp;</li><li><!--block-->Collaborate with digital teams to identify growth opportunities in social commerce and partner with them to successfully drive existing programmes &nbsp;</li></ul><div><!--block--><strong><em>Leadership &amp; Collaboration</em></strong><em>&nbsp;</em></div><ul><li><!--block-->Manage and mentor the social team, providing guidance, structure, and development opportunities&nbsp;</li><li><!--block-->Work closely with marketing and digital to ensure social media aligns with broader business goals.&nbsp;</li><li><!--block-->Work hand-in-hand with Global Head of Communications to ensure the influencer strategy functions effectively across organic and paid engagements &nbsp;</li><li><!--block-->Keep the business ahead of digital trends and emerging platforms in the beauty and social commerce space, bringing to the table growth opportunities to explore&nbsp;</li><li><!--block-->Select and manage social media or influencer marketing agencies to support on activation where needed, ensuring they are well-briefed and stick to required budgets, timelines and overarching strategies&nbsp;</li><li><!--block-->Serve as the internal expert on influencer marketing and organic social media, sharing competitor activity, platform updates and knowledge with the wider teams &nbsp;</li><li><!--block-->Ownership of Social budget, ensuring accurate tracking and optimal investment to support the Marketing calendar and business goals&nbsp;</li></ul><div><!--block--><strong><em>Standard Responsibilities</em></strong><em>&nbsp;</em></div><ul><li><!--block-->To work as a team with other individuals and colleagues in the company, sharing knowledge when appropriate, helping colleagues and promoting a spirit of mutual respect and support.&nbsp;</li><li><!--block-->Understand and abide by company and departmental rules, policies and procedures.&nbsp;</li><li><!--block-->To carry out other duties as so requested by management at time to time&nbsp;</li><li><!--block-->Demonstrate 24/7 approach to responsibilities&nbsp;</li></ul></div></div><script type="application/json" class="js-react-on-rails-component" data-component-name="External::Careerspage::Renderrichtrixcontent" data-dom-id="External::Careerspage::Renderrichtrixcontent-react-component-69f69ae7-710b-4590-b151-b329f2a91400">{"htmlString":"\u003cdiv\u003e\n\u003c!--block--\u003e\u003cstrong\u003e\u003cem\u003eSocial Media Strategy \u0026amp; Execution\u003c/em\u003e\u003c/strong\u003e\u003cem\u003e \u003c/em\u003e\n\u003c/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003c!--block--\u003eDevelop and implement a forward-thinking, data-driven social media strategy across all owned channels, with a focus on Instagram and TikTok \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eCreate and oversee a robust content calendar aligned with the marketing calendar, encompassing brand campaigns, product launches, and seasonal moments \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eEnsure content is innovative, on-trend, and platform-native, and in alignment with the brand’s focuses\u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eEnsure there is constant monitoring of analytics and reporting to optimise performance and shape future content \u003c/li\u003e\n\u003c/ul\u003e\u003cdiv\u003e\n\u003c!--block--\u003e\u003cstrong\u003e\u003cem\u003eInfluencer Marketing \u003c/em\u003e\u003c/strong\u003e\u003cem\u003e \u003c/em\u003e\n\u003c/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003c!--block--\u003eLead the influencer strategy across tiers (macro, micro, and nano), with a focus on brand alignment and EMV\u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eForm and develop relationships with relevant influencers and agents to drive brand advocacy and equity \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eOversee all influencer campaigns from brief to execution, ensuring impactful storytelling and performance tracking \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eSupport channels on developing influencer marketing campaigns to fit their goals, partner alignment and budget, whilst in alignment with the wider UK influencer strategy for ELEMIS \u003c/li\u003e\n\u003c/ul\u003e\u003cdiv\u003e\n\u003c!--block--\u003e\u003cstrong\u003e\u003cem\u003eSocial Affiliate Programme\u003c/em\u003e\u003c/strong\u003e\u003cem\u003e \u003c/em\u003e\n\u003c/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003c!--block--\u003eProactively build social advocacy programs that drive brand conversations and deepen brand relationships, empowering the customer to become the influencer and voice of ELEMIS, whilst having a social affiliate element to drive sales \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eCollaborate with digital teams to identify growth opportunities in social commerce and partner with them to successfully drive existing programmes\u003c/li\u003e\n\u003c/ul\u003e\u003cdiv\u003e\n\u003c!--block--\u003e\u003cstrong\u003e\u003cem\u003eLeadership \u0026amp; Collaboration\u003c/em\u003e\u003c/strong\u003e\u003cem\u003e \u003c/em\u003e\n\u003c/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003c!--block--\u003eManage and mentor the social team, providing guidance, structure, and development opportunities \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eWork closely with marketing and digital to ensure social media aligns with broader business goals. \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eWork hand-in-hand with Global Head of Communications to ensure the influencer strategy functions effectively across organic and paid engagements\u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eKeep the business ahead of digital trends and emerging platforms in the beauty and social commerce space, bringing to the table growth opportunities to explore \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eSelect and manage social media or influencer marketing agencies to support on activation where needed, ensuring they are well-briefed and stick to required budgets, timelines and overarching strategies \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eServe as the internal expert on influencer marketing and organic social media, sharing competitor activity, platform updates and knowledge with the wider teams\u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eOwnership of Social budget, ensuring accurate tracking and optimal investment to support the Marketing calendar and business goals \u003c/li\u003e\n\u003c/ul\u003e\u003cdiv\u003e\n\u003c!--block--\u003e\u003cstrong\u003e\u003cem\u003eStandard Responsibilities\u003c/em\u003e\u003c/strong\u003e\u003cem\u003e \u003c/em\u003e\n\u003c/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003c!--block--\u003eTo work as a team with other individuals and colleagues in the company, sharing knowledge when appropriate, helping colleagues and promoting a spirit of mutual respect and support. \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eUnderstand and abide by company and departmental rules, policies and procedures. \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eTo carry out other duties as so requested by management at time to time \u003c/li\u003e\n\u003cli\u003e\n\u003c!--block--\u003eDemonstrate 24/7 approach to responsibilities \u003c/li\u003e\n\u003c/ul\u003e","featureFlags":{"jobtemplates":"enabled"},"companySettings":{"editofferbeforesend":true,"facebookadvert":false,"bulkdownload":false,"movetohiredonofferacceptance":true,"bulkemailjobseekers":false,"workflowautomation":true,"jobrequisitionmanagement":true,"essentialcookiesonly":false,"usecompanyfromaddress":true,"semiprivatecomments":true,"additionalstatuses":true,"multiplecompanythemes":false,"strictofccpcompliance":false,"groupedjobs":false,"movetoanyjob":false,"removelogofromemailtemplate":false,"candidatejobpreferences":false,"automaticallyrejectreferrals":false,"indeedfeedstages":false,"variablesignoffsignatories":false,"reactselectonexternaljobs":false,"monitorwithrum":false,"restrictedcronofyoauthscope":false,"applicationnationalidentifiers":false,"allowinactivestructures":false,"visibleotherapplications":false,"alloweditingjobrequisitionfields":false,"multiplejobpostings":false,"maxapplications":false,"groupinterviews":false,"createrequisitionsforexistingjobs":true,"teamrejectionnotification":false,"sendpdfcopyofapplication":false,"disableindeedfeed":false,"vonqv2":true,"redirecttocustomsubdomain":true,"addccandbcctoemail":false,"allowcreatingcompanyteams":false,"manuallysendoffers":false,"privatecalendarevents":true,"candidatedetailsinofferheader":false,"showdateinofferheader":true,"showjobseekersinallcandidates":false,"talentpipeline":true,"anonymousscreening":true,"candidatesurveys":true,"taskmanagement":true,"offermanagement":true,"referralmanagement":true,"advancedreporting":true,"allowcoverletters":false,"locationcitystate":false,"deireports":false,"accessibledateandphone":false,"internshipprogramme":false,"stagevisibilities":false,"onboardingv2":false,"limitonboardingtohiredcandidates":false,"personaldetailsautoupdate":true,"groupassessments":false,"enforceallofferfieldsrequired":false,"customjobpostinglocations":false,"offersplitting":false,"downloadpdfapplication":false,"workflowautomationv2":true,"disablecookiedialog":false,"linkedinjobpostings":false,"talentpipelinev2":true,"requireheadcount":false,"onboardingv1":true,"skills":true,"careerssitebuilderv2":false,"extramonitoringforautomations":false,"docusignlogging":false,"enablecronofyeventdeletiontracking":false,"allowmydatadeletion":true,"editsentoffers":false,"scorecardsummary":true,"customfieldoptionlabels":false,"positionmanagement":false,"masterjobapplicationsview":false,"showallcandidatesindex":true,"structuredsections":true,"linkedinrsc":true,"usefallbacksignoffworkflows":false,"reportonlycsp":false,"basicconsentmanagement":false,"conditionalcustomfields":true,"allowbulkpool":false,"enforcealloffersalaryfield":false,"allowedemailsuffixesonlyforinternaljobs":false,"autotranslate":false,"careerssiteformcaptchas":false,"premiumworkflowautomations":false,"offerretractednotification":false,"approvallists":false,"showcompensationbydefault":true,"recruitmentagencies":false,"canskipsignoffstage":false,"redirecttocopiedobject":false,"redirectmovedjobtocopiedobject":false,"hidediscardedeqtemplatesinreports":true,"externalrecruiters":true,"recruitmentagencylocationmatching":false,"onboardingv2turbocharger":false,"radiussearch":false,"editsentoffersallfields":false,"managecommunicationpreferences":true,"monitorsaml":false,"approvalworkflowlogging":false,"alternativesamlclaimidentifier":false,"additionalpermissions":false,"integrationplugins":false,"disablepublichiringprofiles":false,"candidatecustomfields":false,"indeedthemesourcename":false,"postmarkeventmonitoring":false,"stagedatesinexternalapplication":false,"onboardingdashboardstagestepownership":false,"onboardingv2enforcejobvisibilities":false,"referencechecking":false,"bulkcsvediting":false,"filledtab":false,"removeemailfooter":false,"rejectallotherapplications":false,"removecomptimeunitonoffer":false,"signoffspecificityv2":false,"alwayssendnotifications":false,"onboardingdocumenttemplates":true,"referralsusernotificationdefaults":false,"enhancedpdfexport":true,"emailopentracking":true,"emaillinktracking":true,"createcachedjobandstagevisibilities":false,"cachedjobandstagevisibilities":false,"notifyinterestedcandidates":false,"updatedcandidateshowview":true,"hidecvdownload":false,"hideindividualconnect":false,"statefilters":true,"offerpacks":false,"fillablepdfs":true,"jobdatefilters":true,"onboardingv2timetocompliance":false,"disallowpersonalrefereeemails":false,"googleanalyticsenabled":false,"youtubecookiemanagement":false,"restrictjobvisibility":false,"onboardingv2sensitivequestions":false,"indeedusesharedclientid":true,"onboardingv2backgroundcheckneedreviewoptout":true,"preferrednameenabled":false,"candeletescorecards":false,"referencecheckingreviewforms":false,"hrisexportpermission":false,"indeeddispositionsync":true,"inlinejobpostings":false,"onboardingv2progresstrackerupdates":false,"referencecheckrequesttemplates":false,"jobpostingaddress":false,"referencecheckrequesteditsubmission":false,"onboardingv2reporting":false,"sendrescheduledinterviewcance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class="external-panelheading" id="skills-heading">The Perfect Candidate</h2><div class="external-paneltrix-content external-paneltrix-content--colored" id="skills-body"><div id="External::Careerspage::Renderrichtrixcontent-react-component-f979f6b3-a239-4434-9500-d0598e4564be"><div><ul><li><!--block-->10+ years' experience of social media marketing leadership in beauty or lifestyle industries&nbsp;</li><li><!--block-->Good level of creative writing skills highly desirable&nbsp;</li><li><!--block-->Genuine interest in the skincare industry&nbsp;</li><li><!--block-->Entrepreneurial approach: owning the role and proactively finding ways to change/improve our current social media presence&nbsp;</li><li><!--block-->Sociable, outgoing personality. 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class="external-panelheading" id="benefits-heading">What We Offer You!</h2><div class="external-paneltrix-content external-paneltrix-content--colored" id="benefits-body"><div id="External::Careerspage::Renderrichtrixcontent-react-component-ef643722-040b-4b41-ba9d-0eb447017d9b"><div><ul><li><!--block-->Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)</li><li><!--block-->Excellent well-being policies including enhanced Maternity &amp; Paternity policies, Income Protection, Life Assurance and more</li><li><!--block-->Generous Holiday Allowance, increasing with length of service</li><li><!--block-->Company Pension Scheme</li><li><!--block-->Bonus/Commission Scheme</li><li><!--block-->Healthcare Cash Plan (with Dental)</li><li><!--block-->Employee Assistance Programme for all Associates and their families</li><li><!--block-->Cycle to Work Scheme, Season Ticket Loan, 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class="external-panelheading" id="about-heading">About ELEMIS</h2><div class="external-paneltrix-content external-panel__trix-content--colored" id="about-body"><div>ELEMIS is the most exciting and innovative British brand in the spa and skincare industry. Rapidly expanding globally, the brand is available in over 45 countries and is continually introducing new and revolutionary products to the market.&nbsp;<br><br>A brand with true integrity, passion and commitment, ELEMIS is award-winning, results-driven and visionary – just like our people.<br><br>Sustainability is at the heart of ELEMIS' responsibilities. As a brand and as people, we ensure all duties and actions contribute to the short and long-term sustainability goals set-forth by the ELEMIS - Climate, Biodiversity &amp; People Pillars.<br><br></div><div>We are committed to Elemis’ sustainability pledge when ordering testers and professional grade products and when planning and executing promotional activities, reducing waste wherever possible.&nbsp;</div></div><div class="frow frow--centered-column mar-t-8 mar-t-md-14" id="external-jobs-show-apply-now"><a class="external-button external-button--theme-highlight theme-highlight-background-color-ie-override theme-highlight-border-color-ie-override" href="/en/postings/b211c64c-f186-40f7-aff6-0ed8edc01899/applications/new">Apply Now</a></div>

Elemis

Acting Head of Social Content

Apply here