<!-- Introduction --><div class="feature-text"><h2> Your new role</h2><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">As the Senior Web Trading and Merchandising Manager for our DFS brand you will be responsible for the sales performance and the merchandising of products across the DFS website. You will lead the launch process, set web merchandising standards and drive trading performance across sales, conversion, margin and AOV metrics. You will do this by leading and developing your team, building new processes and relationships. Strong analytical and commercial skills are essential in this role.</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">This is a hybrid opportunity, with 3 days in the office (based in Doncaster) and 2 days at home. We’re open to conversations around flexibility, so chat to us about what would work best for you..&nbsp;</p></div><!-- Responsibilities --><div><h3>What you'll be doing</h3><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Drive Sales Performance:</strong> Lead initiatives to enhance sales across DFS.CO.UK and DFS.IE.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Tactical Trading Management:</strong> Utilise analytics to evaluate product performance, prioritising top-converting items while balancing online and in-store sales.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Performance Improvement:&nbsp;</strong>Collaborate with the team to identify and resolve reasons for poor product performance, implementing solutions with relevant stakeholders.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Cross-Sell and Upsell Strategy:</strong> Develop plans to boost Average Order Value (AOV) and Items Per Order (IPO) across all web channels.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Performance Reporting:</strong> Deliver insights on trading trends and opportunities using analytical tools like GA4, Power BI, and Content Square.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Campaign Management:</strong> Oversee promotional and new product launches, ensuring proper setup of imagery, pricing, and campaign timelines.</li></ul><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Customer Journey:</strong></p><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">A/B Testing Management: Manage the A/B testing plan and identify customer journey enhancement opportunities.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Conversion Rate Optimisation: Implement strategies to improve conversion rates throughout the customer experience.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Competitive Analysis: Conduct weekly reviews of competitors, providing actionable insights.</li></ul><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Relationship Building:</strong></p><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Collaborate with Digital Marketing: Ensure alignment on email campaigns, landing pages, and SEO opportunities.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Coordinate with Buying and Merchandising: Keep these teams informed about new product launches and campaigns.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Align with Online Team: Share IT roadmap ideas and synchronise on trading plans.</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Team Leadership: Oversee the Web Trade and Merch Manager, Online Product Manager, and Web Operations and Optimisation Manager.</li></ul></div><!-- Ideal Candidate --><div><h3>The role is for you if...</h3><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Exceptional Leadership and Communication:</strong> Proven ability to lead teams effectively and communicate clearly across all levels of the organisation.</p></li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Analytical and Commercial Acumen:</strong> Strong analytical skills combined with a solid understanding of commercial trading to drive performance.</p></li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Product Setup Expertise:&nbsp;</strong>Experience managing the product setup process and a solid understanding of related systems.</p></li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Collaborative Team Player:</strong> Ability to build and nurture relationships with both internal and external teams, fostering a cooperative work environment.</p></li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;"><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Customer-Centric Attitude:</strong> Focused on delivering exceptional customer experiences with a positive, hardworking, and proactive mindset.</p></li></ul></div><!-- Package Description --><div><h3>About DFS</h3><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">We’re home to DFS, Sofology, and The Sofa Delivery Company - three distinctive brands with a shared mission to bring great design and comfort into every home, affordably, responsibly, and sustainably.</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">At DFS Group, everyone plays a part. Whether you’re supporting our brands or serving our customers, you’re helping shape the future of furniture retail. Each brand has its own identity and creative direction, but we’re united by a culture that puts people and purpose at the heart of everything we do.</p></div><!-- About the Company --><div><h3>DFS Benefits</h3><ul style="margin:10px 0px 15px 20px;padding:0px 0px 0px 20px;"><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Potential Annual Bonus Scheme: Contribute to our success and get rewarded for it</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Growth and Training: Learn new skills and develop your career with us</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Pension and Savings: Join our Group Pension and Sharesave schemes</li><li style="margin:0px 0px 5px;padding:0px;font-size:inherit;">Life Assurance &amp; Sick Pay: Peace of mind with Life Assurance and Company Sick Pay</li></ul><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;"><strong style="margin:0px;padding:0px;font-weight:700;">Everyone Welcome</strong></p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">Across our Group, we're committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.&nbsp;</p><p style="margin:0px 0px 20px;padding:0px;color:inherit;font-size:inherit;">We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you</p></div><!-- Apply Button --><a href="https://apply.dfscareers.co.uk/members/?j=2703&amp;lang=en&amp;" class="btn btn-apply apply_bottom">Apply<i class="fas fa-chevron-right"></i></a>