<p>White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.</p><p>Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels. </p><p><strong>Who you are:</strong></p><p>You will be a highly ambitious and innovative brand and marketing leader, with proven experience of driving commercial growth on the back of impeccable brand execution. You will be highly entrepreneurial and enjoy working in fast-paced digitally focused growth businesses. As well as experience of working in a brand-led business, you will also have worked for a brand with a strong focus on customer experience and/or turning customers into fans.</p><p><strong>Primary objective of the job:</strong></p><p>The Head of Brand will lead the strategic development and execution of White Stuff’s unique brand identity to win over new customers and deepen engagement with existing customers, reporting into the Managing Director and with a dotted line into the Group Chief Brand Officer.</p><p>This role will take responsibility for all aspects of brand marketing (advertising, PR, content, retail, and online marketing) and creative and production, focusing on growing brand reach, enhancing customer engagement through storytelling, championing creative excellence, overseeing the White Stuff Studio, and fostering a collaborative team environment. </p><p>The successful candidate will drive White Stuff’s reputation as a modern, sustainable lifestyle brand, ensuring year-round storytelling around sustainability, charity, unique designs, independent spirits, and customer-as-models, while supporting multi-channel growth for the business.</p><p><strong>Key Objectives</strong></p><ul> <li><strong>GrowBrand Reach</strong>: Continueto increase brand reach and frequency with stand-out seasonal campaigns,highly engaging original content and impactful media planning acrossadvertising, PR, and digital channels.</li> <li><strong>EnhanceCustomer Engagement and Storytelling</strong>: Build on White Stuff’s high levels of customerengagement, achieving increases in engagement metrics (e.g., customerloyalty via retention and increased spend, social media interactions, eventparticipation, influencer coverage) through innovative content,collaborations, events, and activations, while ensuring year-roundstorytelling around sustainability, charity, unique designs, championingindependent spirits, and casting customers as models.</li> <li><strong>ChampionCreative Excellence</strong>: EnsureWhite Stuff’s brand identity is consistently upheld across all touchpoints(retail, online, wholesale, marketing), acting as the brand’s creativechampion within the business, while creating innovative campaigns thatenhance cultural relevance and shift brand sentiment and consideration.</li> <li><strong>OverseeWhite Stuff Studio</strong>: Overseethe White Stuff Studio to ensure daily e-commerce imagery output isconsistently on-brand and continuously elevating, achieving 100% adherenceto production budgets and timelines as well as brand elevating videocontent.</li> <li><strong>Lead theTeam</strong>: Foster acollaborative environment across Marketing, Creative, and Studio teams,working at pace and to very high standards, while mentoring team membersto develop work that builds brand reach, fame, and customer engagement.</li></ul><p>.</p><p><strong>Brand Marketing (Advertising, PR, Content, Retail, and Online Marketing)</strong></p><ul> <li>Overseeall aspects of brand marketing, including advertising, PR, contentcreation, and retail and online marketing, to drive reach, engagement, andbrand consistency.</li> <li>Developstand-out seasonal campaigns that capture White Stuff’s personality,leveraging channels like paid social, video and out-of-home advertising toenhance reach.</li> <li>Createimpactful media plans, optimising budget allocation across paid, earned,and owned media to maximise campaign and storytelling effectiveness.</li> <li>Lead PR strategiesto secure coverage in top-tier fashion, lifestyle, and sustainabilitymedia, amplifying campaign, activation, and storytelling impact (e.g.,sustainability, charity, customer-as-models).</li> <li>Produceinnovative content (video, social media, editorial) for campaigns,collaborations, and events that drives engagement and integratesyear-round storytelling around sustainability, charity, unique designs,independent spirits, and customer-as-models.</li> <li>Enhanceretail marketing with in-store activations, events, and visualmerchandising tied to campaigns and storytelling themes, ensuring brandidentity consistency.</li> <li>Overseeonline marketing, including email, digital content, influencers and socialmedia, to ensure campaigns, storytelling, and e-commerce imagery boostdigital reach and engagement.</li> <li>Overseelaunch and development of White Stuff’s loyalty program to build brandlove, drive sign ups and increase frequency and value of customers.</li></ul><p><strong>Creative Leadership </strong></p><ul> <li>Lead thecreative direction of all brand assets, including tone of voice, visualidentity, all campaign/event materials and BAU marketing and e-commerceimagery, ensuring consistency and relevance.</li> <li>Overseeproduction processes for all creative outputs, including studiophotography, ensuring high-quality assets are delivered on time and withinbudget.</li> <li>Managein-house creative teams and external agencies to produce innovativecampaigns that integrate storytelling themes and build fame.</li> <li>Collaboratewith product teams to ensure all new collections are marketed to theirfullest, including sustainability innovations and other key product news</li></ul><p><strong>Team Leadership</strong></p><ul> <li>Foster acollaborative, high-performance environment across Marketing, Creative,and Studio teams, ensuring work is delivered at pace and to very highstandards.</li> <li>Mentorteam members to develop skills in campaign creation, content development,storytelling, and studio output, driving work that enhances brand reach,fame, and customer engagement.</li> <li>Implementdevelopment programs, such as workshops or one-on-one coaching, to supportteam growth and align with brand and storytelling objectives.</li> <li>Monitorteam performance, using feedback and metrics to drive continuousimprovement and maintain a positive, inclusive culture.</li></ul><p><strong>Collaboration &amp; Stakeholder Management</strong></p><ul> <li>Workclosely with the Managing Director of White Stuff to ensure all brand andmarketing strategies align to the business and customer strategy.</li> <li>Partnerwith TFG London’s Chief Brand Officer to ensure White Stuff continues todrive its distinctiveness and reach, sharing White Stuff’s best practicesfor campaigns, storytelling, and creative outputs where relevant.</li> <li>Collaboratewith trading, merchandising, product and digital teams to ensure seamlessexecution of campaigns, content, storytelling, and studio imagery,upholding brand identity.</li> <li>RepresentWhite Stuff at industry events, activations, and collaborations to promotethe brand’s vision, storytelling, and enhance reach, fame, and engagement.</li></ul><p><strong>Sustainability &amp; Innovation</strong></p><ul> <li>ChampionWhite Stuff’s sustainability and charity commitments, ensuring 95%+ ofcollections use certified materials and integrating sustainability storiesinto campaigns, activations, and e-commerce imagery.</li> <li>Driveinnovation in content, collaborations, campaigns, storytelling, and studiooutputs, exploring new technologies to boost efficiencies, engagement andrelevance.</li></ul><p><strong>Experience</strong></p><ul><li>10+ years in senior brand management or marketing roles within fashion, lifestyle, or retail.</li><li>Proven track record of growing brand reach through seasonal campaigns and media planning.</li><li>Demonstrated success in building customer engagement through innovative content, collaborations, events, activations, and storytelling (e.g., sustainability, charity, customer-as-models).</li><li>Extensive experience ensuring brand identity consistency across touchpoints and championing creative excellence.</li><li>Proven leadership in fostering collaborative, high-performance teams in Marketing, Creative, and Studio environments.</li><li>Expertise in overseeing advertising, PR, content, retail, and online marketing, plus creative and production.</li><li>Success in managing in-house creative teams and external agency partnerships.</li><li>Exposure to sustainability initiatives and storytelling in fashion or retail.</li><li>Experience reporting to C-suite stakeholders, with ability to manage dual reporting lines.</li></ul><p><strong>Skills &amp; Competencies</strong></p><ul> <li><strong>StrategicThinking</strong>: Abilityto develop strategies that maximise reach, engagement, creativeconsistency, studio output quality, storytelling, and team performance.</li> <li><strong>CreativeVision</strong>: Strongaesthetic sensibility to create compelling campaigns and assets across alltouchpoints while upholding brand identity.</li> <li><strong>CommercialAcumen</strong>: Data-drivendecision-making to optimise media planning and acitvations</li> <li><strong>Collaboration</strong>: Exceptional interpersonal skills toalign White Stuff and TFG London teams and foster a collaborative teamenvironment.</li> <li><strong>Innovation</strong>: Forward-thinking approach toleverage trends and technologies for engagement, fame, and relevance.</li> <li><strong>Communication</strong>: Confident presenter, capable ofarticulating campaign, creative, storytelling, studio, and team vision.</li> <li><strong>Leadership&amp; Mentorship</strong>: Strongability to lead and mentor diverse teams, driving high standards andcontinuous development.</li> <li><strong>Project Management</strong>: Strong organisational skills toensure studio outputs and campaigns meet budgets and timelines.</li> <li><strong>Resilience</strong>: Thrives in a fast-paced, innovativeenvironment.</li></ul><p><strong>About You:</strong></p><ul> <li>Passionateabout White Stuff’s values of community, inclusivity, sustainability, andindependent spirit.</li> <li>Entrepreneurialmindset to seize growth opportunities.</li> <li>Empatheticleader fostering a collaborative, inclusive team culture.</li> <li>Adaptableto hybrid working and matrixed organizational structure, including workingalongside TFG London group.</li></ul><p><strong>What we will offer you:</strong></p><p>As a Head of Brand at White Stuff you will be entitled to an array of great benefits, some of which include: </p><ul> <li>Hybridworking</li> <li>Annualbonus opportunity</li> <li>Upto 28 days holiday per annum, plus bank holidays</li> <li>2extra (paid!) days off per year to volunteer in the local community</li> <li>50%discount </li> <li>SubsidisedBUPA Dental Insurance</li> <li>Healthcarecash plan and Life Assurance</li> <li>Interestfree season ticket loan</li> <li>PensionContribution</li></ul><p><em>We are committed to creating an environment where we can all be proud to work and be ourselves.Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age</em>.</p><p>#LI-Hybrid</p>