<div class="earcuposdescription"><div class="earcuposdescriptionnote"><p><span data-contrast="auto">Be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well-being of our colleagues, customers, and communities.</span><span data-ccp-props="{}">&nbsp;</span></p><p><span data-contrast="auto">Join our Digital Performance team and help shape the future of wellness retail. We're looking for a performance-driven app specialist to lead paid user acquisition marketing campaigns that drive installs and re-engagement across key platforms like Apple Search Ads, Google UAC, and Meta. This role is focused on media buying, user growth strategy, and data analysis. This is a fantastic opportunity to make a direct impact on our customer acquisition strategy while working with cutting-edge tools and a collaborative team.</span><span data-ccp-props="{}">&nbsp;</span></p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Role</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Key&nbsp;Responsibilities:</strong></span></p><ul><li><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Plan, execute, and optimise user acquisition and re-engagement campaigns across </span></span><span data-contrast="auto"><span data-ccp-charstyle="Strong">Apple Search Ads, Google UAC, Meta</span></span><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">, and other mobile platforms.</span></span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Manage campaign setup, performance tracking, and attribution with tools like </span></span><span data-contrast="auto"><span data-ccp-charstyle="Strong">AppsFlyer</span></span><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">, GA4, and MMPs.</span></span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Monitor </span></span><span data-contrast="auto"><span data-ccp-charstyle="Strong">CPI</span></span><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">, </span></span><span data-contrast="auto"><span data-ccp-charstyle="Strong">ROAS</span></span><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">, </span></span><span data-contrast="auto"><span data-ccp-charstyle="Strong">LTV</span></span><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">, and </span></span><span data-contrast="auto"><span data-ccp-charstyle="Strong">retention KPIs</span></span><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)"> to continuously improve app performance.</span></span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Run structured A/B tests to optimise messaging, audience targeting, and landing experiences.</span></span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Collaborate with media and product teams to align acquisition strategies with customer lifecycle goals.</span></span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Track budgets, manage invoices, and ensure smooth PO processing.</span></span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)">Stay current with </span></span><span data-contrast="auto"><span data-ccp-charstyle="Strong">app ecosystem changes</span></span><span data-contrast="auto"><span data-ccp-parastyle="Normal (Web)"> (SKAN, privacy updates, measurement trends).</span></span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li></ul><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Location:</strong></span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="NormalTextRun SCXW75518838 BCX8">This role is based in Nuneaton, and may be occasionally </span><span class="NormalTextRun SCXW75518838 BCX8">required</span><span class="NormalTextRun SCXW75518838 BCX8"> to travel to our London Hub or to any other location of H&amp;B. We support flexibility and productivity of our employees by hybrid working arrangements with minimum 2 days presence in the office.</span></span></p><p>&nbsp;</p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">The Person</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Key Requirements:</strong></span></p><ul><li><span data-contrast="auto">Proven experience managing mobile app campaigns across key platforms such as ASA, UAC, and Social.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto">Strong understanding of mobile attribution tools (AppsFlyer, Adjust, etc.).</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto">Comfortable with data-led decisions, experimentation, and fast-paced environments.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto">Great communicator with a collaborative, proactive approach.</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li><li><span data-contrast="auto">Bonus: Experience in subscription-based apps or eCommerce is a plus!</span><span data-ccp-props="{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559740&quot;:240}">&nbsp;</span></li></ul><p>&nbsp;</p></div></div><div class="earcuposdescription"><div class="earcuposdescriptiontitle">What we offer</div><div class="earcuposdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><strong>Our Benefits</strong>&nbsp;for this role include, but not limited to:</span></p><ul><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">H&amp;B Employee Discount - 25%</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Pension company&nbsp;contribution</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">Exclusive&nbsp;benefits, free advice and savings from a range of retailers and providers</span></li><li><span style="font-family: 'open sans', sans-serif; font-size: 11pt;">And many more!</span></li></ul><p><span style="font-size: 11pt;"><em><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr">We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&amp;B.&nbsp;</span><br></em></span></p></div></div><div class="earcuposdescription"><div class="earcu_posdescriptionnote"><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>Holland &amp; Barrett </em><em>does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland &amp; Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).&nbsp;</em></span></span></p><p><span style="font-family: 'open sans', sans-serif; font-size: 11pt;"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak" dir="ltr"><em>#LI-Hybrid<br>#LI-CM1<br></em></span></span></p></div></div>